Pirelli North America Launches Dealer Program

Pirelli North America Launches Dealer Program

For the initial phase, Pirelli secured the support of three distributor/wholesale partners: Turbo, ATD and US AutoForce.

Pirelli North America launched a new associate dealer program, the Pirelli Performance Program, in which independent tire retailers and sales teams can earn rewards on eligible Pirelli tires sold at retail. The company said the Pirelli Performance Program empowers its members to leverage its position in the premium market, transforming businesses by providing competitive financial incentives, granting access to premium experiences and offering full marketing support to qualified participants.

The launch of the Pirelli Performance Program kicks off in California, which the company said paves the way for a nationwide rollout. For the initial phase, Pirelli said it secured the support of three distributor/wholesale partners – Turbo, ATD (American Tire Distributors) and US AutoForce.

“The Pirelli Performance Program offers independent premium tire dealers the opportunity to substantially grow their business,” Claudio Zanardo, president and CEO of Pirelli North America, said. “This new dealer program complements our increased investment in the North American market and is an additional proof of our commitment to the region.”

Pirelli also recently announced a multi-million-dollar investment to increase production capacity and establish an R&D center in the region. This adds to a series of developments in the local product lines, including the Pirelli AS Plus 3 family, featuring the P7TM AS Plus 3, Scorpion AS Plus 3, and the new P Zero AS Plus 3.

You May Also Like

BKT to Sponsor World Curling Championships

BKT will be the title sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women’s Curling Championship.

BKT curling Canada

BKT will continue to support the World Curling Championships, as confirmed by Curling Canada and the World Curling Federation. BKT said it will continue to be the title sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women's Curling Championship, scheduled for March 16-24 at Centre 200 in Sydney, Nova Scotia.

Autel Reveals Expanded ADAS Coverage

Autel’s new software update expands 2023-’24 vehicle ADAS calibration coverage, including new wide-angle camera support for Subaru models.

Coats Expands Heavy-Duty Tire Changer Line

Coats’ CHD 6330 Heavy Duty Tire Changer is designed for shops with moderate to high volume and features jaw-style clamping

SEMA 2023 to explore future vehicle propulsion

SEMA says the FutureTech Studio explores cutting-edge vehicle propulsion, featuring parts and alternative fuels.

PRT Expands North American Aftermarket Product Offerings

PRT introduced comprehensive strut assemblies for various vehicles.


Other Posts

Pirelli’s New Tire Logo Signals Sustainable Materials

The marking was used for the first time on the P Zero E, which is made of more than 55% sustainable materials.

O’Reilly Introduces Next Generation of Brake Pads with BrakeBest Select Pro

O’Reilly’s says its new brake pads feature noise cancellation, corrosion resistance and a break-in coating for domestic vehicle models.

Continental Names New Head of Research and Development

Edwin Goudswaard takes over as head of R&D at Continental Tires, succeeding Dr. Boris Mergell.

conti Edwin Goudswaard
CTDA to Host Area Meetings for California Tire Dealers

The California Tire Dealers Association will hold meetings in Sacramento and Pleasanton for education and networking.