Editor's Notebook Archives - Tire Review Magazine

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Editor’s Notebook: People Make Perfect in the Tire Industry

In the tire industry, it’s all about the people. Why? Because in today’s world, that’s just good business.

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AI & Your Tire Shop: Using it to Your Advantage

AI could revolutionize the tire industry. It’s time to adapt and invest for success.

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Adopting a Solutions-First Mindset

The latest digital edition of Tire Review delves into shop solutions for business issues.

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Three Things to Keep Your Eye on in the New Year

Let’s face it: it’s harder to be an independent tire dealer today than in years past. That’s what longtime tire dealers we talk to—not only in interviews but also at ride-n-drives, on Johnny g & Friends and in What’s Treading episodes—tell us. From supply challenges to expanding tire sizes, the business has gotten complicated. And

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A Focus on People Defines Today’s Top Shops

For the past few years in the tire industry, there has been a keen focus on people– keeping people on your staff happy, attracting new ones to your business, finding ways to challenge tenured employees…the list goes on. In fact, tire dealers like you are getting pretty innovative in ways they’re working with their staff

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Look Inside Lamborghini’s VIP Lounge in NYC and Drive a Urus with Us

During a recent ride-and-drive with Pirelli, the tiremaker showcased its relationship with Lamborghini with a stop at the prestige OEM’s Lamborghini Lounge, a no-frills building tucked inside New York City’s Chelsea District. Inside, it’s where discerning soon-to-be Lamborghini owners can go and customize their vehicles (namely, the Huracán and Aventador) as part of the carmaker’s

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Fleet Tire Market to Outpace Overall Tire Market to 2026

Fleet tire consumption is growing along with population and middle-class expansion regardless of the economic and transportation setbacks related to COVID-19. Thanks to the shift in mobility that is taking place to 2026 and beyond, which includes greater efficiencies in commercial transport and the use of car- and ride-sharing fleets for personal transportation, the fleet

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Looking for Opportunities Amid Supply Challenges

While the industry continues to battle supply issues, now is a good time to look at other aspects of your shop that you can control.

Forging a Path Forward

The skills we learned from being distanced because of the pandemic will stay with us, but think of it this way: As the world opens up, what opportunities will it offer you?

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How the State of Our Industry Impacts Your Day to Day

In August, Tire Review is publishing special “State of the Industry” articles comprised of the thought-leadership editorial that takes a look at various trends shaping the global tire industry through the eyes of subject matter experts and industry influencers.

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Data-Driven Business Intelligence Boosts Profitability

Centered on a business-building theme, Tire Review’s new data section, Rolling with the Numbers, will provide business intelligence in key shop operations areas to help boost tire dealer profitability.

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Vehicle Subscription Models Put a Twist on Consumer Choice

With a new vehicle representing consumers’ second-largest purchase, their expectation of inherent value, especially on big ticket items, raises the question of whether this move by automakers will be seen as a means to over-deliver on customer expectations, or a way to fuel their revenue pipelines to offset slumping vehicle sales numbers.

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