Beyond the Tread: The Crucial Role of Tire Construction in Performance
Tire construction plays a critical role in optimizing attributes like wear, rolling resistance, load distribution, traction and durability, and it varies significantly depending on the intended application.

Kumho Road Venture AT52 “Road and Trail Review”
The AT52’s tread design has been optimized to dig deep in mud and sand while also evacuating water and slush when the trails get wet or snowy.

Gawley Tire and Repair Owner: ‘There’s nobody like K&M’
We spoke with Gawley at the 2023 K&M Tire Dealer Conference & Trade Show to learn more about the challenges and opportunities from being in the tire business.

Totten Tire Owner: ‘K&M Is Right On It’
We caught up with Jim at the 2023 K&M Tire Dealer Conference & Trade Show to learn more about opportunities and challenges in the industry, how his shop influences his community and how his relationship with K&M Tire influences his business.

Once You Use Hankook Tire’s iON EV Tire Line, You Don’t Go Back
With the surging popularity of electric vehicles (EVs) and a growing emphasis on sustainability in consumer choices, Hankook Tire is positioning itself at the helm of EV tire design innovation.

Check the Parts in the Box: Help Prevent Fraudulent Returns
You can take some easy steps to make returns less costly for suppliers. Sponsored by Continental Belts & Hose.

K&M Tire Dealer Benefits: Kumho Tire’s Boost Program
With the Kumho Tire Boost Program, Mr. Tire / Big 3 Tire dealers have access to quarterly cash rewards, a custom-made point-of-purchase kit, and exclusive consumer rebate incentives.

5-Star Reviews for CEAT Ag Tires
While the brand is relatively new to North America, CEAT was established back in 1924 in Turin, Italy. Today, it is one of India’s leading tire manufacturers, and CEAT tires are sold in more than 115 countries worldwide.

Van’s Tire Pros Owner: ‘We are Proud to Offer Nexen Tire’
Josh Baughman, owner of Van’s Tire Pros with 14 locations throughout northeast Ohio, discovered Nexen Tire in 2006 when he worked for North Central Tire, a distributor in the Canton, Ohio area.

Fix Punctures and Sidewall Gashes with Tech’s Permacure Repairs
Revive your off-road adventures: Fixing tire damage with Tech Tire’s Permacure repairs.

Demystifying Retreading Myths: How Three-Belt Tires Save Money & Improve Sustainability
In today’s trucking industry, retreading can often be misunderstood. New technologies in the tire industry have dramatically changed the performance landscape of retreads.

Sparta Tire & Auto Owner: K&M Tire ‘Takes Good Care of Us’
As a third-generation tire dealer, Nate Benham’s family business has been a reliable partner to the Sparta, Michigan, community. Nate’s grandfather founded the company in 1952, and since then, it has amassed third- and fourth-generation clientele. As a pillar in the community, Sparta Tire & Automotive must have reliable suppliers and partners to keep its
