On-Demand webinars:
How To Grow Sales 20% Annually, Without Spending More On Advertising
Sponsored by Molloy Sales Development Group
Original air date: October 30, 2019

Tire Pros Dealer Danny Smith has 6 stores in Tulsa, Oklahoma. Danny has followed a simple yet powerful approach and has discovered how to grow sales dramatically (57% in two and a half years), all while reducing his stress levels.

Danny has followed an approach presented to him by Dan Molloy of the Molloy Sales Development Group, and has transformed his company from a price driven organization to one focused on expressing commitment. It’s been a game changer.

During this 60 minute webinar, Danny Smith will share his story with Tire Review editor Mary DellaValle. Dan Molloy will add color commentary to Danny's story.

Although Danny's 60% growth is extraordinary, most tire dealers have similar potential inside their businesses. It's ready to be exploited -- but only if you take the right approach. This webinar will help you learn how to unlock your company's hidden growth potential.

Things you'll learn from Danny during this discussion:

• How your stress level can decline after this change
• The meaning of "commitment-based company"
• What this change will mean for your employees and customers
• How being a commitment-based company affects your marketing
• Why this change will affect your view of the future
• and more

5 Little Known Ways to Win New and Secure Repeat Customers
Sponsored by Podium
Original air date: October 17, 2019

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that face-to-face interactions in the shop aren’t just as important as those online.

Register now to learn some best practices for interacting with your customers online and offline to create a memorable experience, win customers for life, and improve your bottom line.

During this webinar, we will discuss:

  • How to make the most of every interaction
  • What you can do to leverage technology to win more customers
  • Best practices for retaining your customers
Inside the Wheel Bearing: How What Happens at the Factory Changes What Happens In The Bays
Sponsored by NTN, manufacturer of BCA Wheel Bearings
Original air date: August 22, 2019

As technicians, we only pay attention to wheel bearings at their best and worst. Little attention is paid to what happens before installation on a vehicle. In this 30-minute webinar, we will explore what happens at the factory and how it impacts your installation procedures. Information from this webinar can be applied to your next wheel bearing or brake repair.

How To Have The Business You Want: Leadership in the Auto Repair and Tire Industry
Sponsored by Best Practice University
Original air date: May 29, 2019

A small number of tire dealers have figured out how to have their business operate the way they want. These dealers have a commitment to excellence and have figured out how to get the best out of everyone on the team. Learn from these top dealers during this free panel discussion.

From First Search to Final Sale: Understanding the Shopping Journey of Today's Tire Buyer
Sponsored by Podium
Original air date: May 09, 2019

In this webinar, we will be discussing how the customer journey has changed and how your tire dealership should adapt to meet their demands. The customer journey may start with great reviews, but business that make the entire process convenient and easy can end the process with great reviews as well.

Bridge the Gap: How Messaging Can Turn Web Traffic Into Foot Traffic
Sponsored by Podium
Original air date: February 07, 2019

The best way to get more customers (based off of closing rate) is when someone first comes through your website. Yet, many shops are still having trouble converting website visitors into actual paying customers. Join us for a free webinar where we will discuss how correctly messaging customers on the right channels can bridge the information gap and help your shop convert website visitors into paying customers.

Riches in Niches: Details Behind Selling Car Keys
Sponsored by Car Keys Express
Original air date: January 29, 2019

Up until now, it's been cost prohibitive for tire shops to enter the replacement key business. Now that is changing, creating one of the largest new opportunities for shops in decades. During this free webinar you'll learn tips and tricks to maximize this opportunity.

How to End Price Wars – the "Race to Zero"
Sponsored by Molloy Sales Development Group
Original air date: January 09, 2019

Tired of selling on price? There is a proven way to end your dependency on price and stop killing your profit margins. During our dealer panel webinar, you will learn what motivated them to end their war on price, how they changed their conversation to remove price wars from their shop, and see measurable results from making the commitment to change.

5 Tips to Win Customers in Today’s Convenience Economy
Sponsored by Podium
Original air date: October 04, 2018

Online shopping has changed the way that consumers behave. Convenience now tops the list of consumer expectations and businesses that aren’t catering to these expectations will be passed over for those that do. In this webinar, we will discuss how your business can compete in today’s convenience economy and meet the expectations that consumers now have.

Are you Taking Advantage of this TPMS Opportunity?
Sponsored by Schrader Performance Sensors
Original air date: August 23, 2018

Replacing TPMS service kits every time a tire is removed from the rim is a recommended best practice. During this 30-minute educational webinar, we will explain how valve stems have evolved over the years with the addition of TPMS. In the second half of this webinar, we will explain how to significantly increase sales with consistent service kit replacement.

4 Tire Shop Owners Share How They Are Growing In Flat Markets
Sponsored by Molloy Sales Development
Original air date: May 23, 2018

During this panel discussion, you’ll hear from four successful dealers across the United States. They’ll talk about what it means to truly focus on the customer, the steps their shops took to make the transformation, and the results they received.

5 Reasons Why Online Reviews Directly Impact Your Shop's Bottom Line
Sponsored by Podium
Original air date: April 26, 2018

Online reviews are the new word of mouth. They play a significant role in how consumers ultimately find and choose your shop. In this webinar, we will cover how online reviews improve discovery by boosting your local SEO ranking, driving traffic to your storefront, and influencing purchase decisions.

Tackling TPMS Relearn Procedures
Sponsored by Schrader Performance Sensors
Original air date: March 15, 2018

During this 30-minute educational webinar, Schrader’s Senior Technical Trainer and Certified TIA Advanced Instructor, W Rippetoe, will help you tackle difficult TPMS relearns for specific vehicles. W will briefly cover the basics of a TPMS relearn, then dive into five specific vehicle relearns that have unique processes. During registration, you will have the opportunity to provide any specific vehicle relearn procedures that you would like to learn about during this webinar.

Customer Communications: Learn a New and Simple Approach to More Sales
Sponsored by Molloy Sales Development
Original air date: December 13, 2017

Learn a new and simple approach to more tire sales. Find out how to close more tire and service appointments (and more sales) from day one; how to practice effective communication every day; and how to improve the communication skills of your employees, on the phone and in the shop.

Customer Retention: 5 Strategies to Grow Service Revenue
Sponsored by Podium
Original air date: December 05, 2017

Learn how specific messaging tactics will significantly boost your levels of customer service while increasing revenue. The presenters will also give you tips and tricks for implementing a messaging strategy that works best for your tire business.

Less Naughty, More Nice: How Tire & Auto Dealers Can Fight Online Fraud
Sponsored by Kount
Original air date: November 09, 2017

eCommerce sales this holiday season are expected to increase 15.8% from last year. Tire retailers are gearing up for the holidays and detecting good orders from bad. Now is the time to dial-in your fraud management strategy and prepare to sell more than you have the entire first part of the year. Attend this webinar to hear from fraud experts how to properly identify naughty and nice customers with ease.

Optimize Your Shop for Success in TPMS
Sponsored by Schrader Performance Sensors
Original air date: October 12, 2017

TPMS has already proven to be a huge profit builder for many shops in North America and now around the world. However, TPMS can also be confusing if proper training and standard operating procedures are not in place. During this 30-minute educational webinar, you'll receive recommendations for TPMS shop management.

Cash In on Missed Sales Opportunities: How To Find An Extra 1, 2, 3, or More Cars Per Day
Sponsored by Molloy Sales Development
Original air date: September 26, 2017

There are many unrealized sales opportunities in just about every auto repair and tire dealership. During this free Tire Review webinar on Tuesday, September 26, pick up one amazing sales training tip that will change the focus of your company.

How to Retain Customers Through Consistent Interaction
Sponsored by Podium
Original air date: July 19, 2017

Identify key points in the tire buying experience when your customers are most open to influence, so you can better engage with them. Attend this webinar to learn how to create a customer interaction strategy, and get best practices for communicating with your customers.

Brake Rotor Metallurgy and Diagnostics
Sponsored by MEYLE AG
Original air date: June 29, 2017

Rotors are highly-engineered components on both a mechanical and molecular level. Find out how metallurgy influences the performance of a rotor, how carbon content can improve a rotor’s strength, proper installation methods, and how you can give your customers different rotor options.

TPMS Made Simple: A General TPMS Overview
Sponsored by Schrader Performance Sensors
Original air date: June 08, 2017

During this 30-minute educational webinar, Schrader's Senior Technical Trainer and TIA-Certified Instructor, W Rippetoe, will discuss the basic concepts around TPMS. He will review the fundamentals of Test Before Touch, service kits, types of sensors and best practices.  You will also have the chance to tap into his general TPMS knowledge during the FAQ session.

Drive More Revenue For Your Shop by Boosting Your Online Reputation
Sponsored by Podium
Original air date: May 17, 2017

Word of mouth is your best form of marketing, and it’s especially important in today’s digital world.  Learn how positive online reviews can help you increase word of mouth for your tire dealership -- and ultimately drive more revenue. Find out how reviews impact your local search ranking, and pick up tips for collecting hundreds of reviews.

Understanding TPMS Relearn Procedures
Sponsored by Schrader Performance Sensors
Original air date: March 23, 2017

Hear about the most important practices around TPMS relearn procedures. During this free webinar you’ll hear about the difference between programming and relearning, the three types of relearn procedures and when to use each, and several tricks for performing relearns quicker.

How to Drive More TPMS Sales by Following a Standard Operating Procedure
Sponsored by Schrader Performance Sensors
Original air date: October 18, 2016

Your shop can service more tire pressure monitoring systems and increase profits simply by talking to the customer and covering several important points.  During this free webinar, certified instructor W Rippetoe will discuss how having a Standard Operating Procedure around TPMS can help your shop generate more sales, as well as improve safety and address liability issues.

Are You Ready for the TPMS Sensor Bubble?
Sponsored by Schrader Performance Sensors
Original air date: June 23, 2016

There is a large population of vehicles entering the sweet spot for TPMS sensor replacement. This free 30-minute webinar will look at how to diagnose dying sensors, answer the questions about when to replace sensors, and show you how to package multiple sensors. Brake & Front End editor Andrew Markel, an ASE-certified technician, will show you how to perform advanced TPMS diagnostics.

Click here to register