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Webinars

On-Demand Webinars
SMS Marketing 101 for Tire Shops
Sponsored by Podium
Date: August 11, 2021

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.

Includes insights on:
• How to market like a human with personalized messages
• How to increase responses and promotional engagement
• How to provide value to your opt-in list

Rear Axle Wheel Bearing Replacement Revolution
Sponsored by BCA Bearings by NTN
Date: June 09, 2021

Rear solid axles never went away, they evolved. New bearing designs, wheel speed sensors and advanced limited-slip, air locker differentials have added new wrinkles to the repair process. Servicing these axles represents a significant opportunity for shops.

In a 45-minute webinar, experts from BCA Bearings will cover what it takes to service a rear axle’s bearings and how to increase your productivity when doing these jobs.

TPMS Fundamentals: All You Need to Know About Troubleshooting and Servicing TPMS
Sponsored by Schrader TPMS Solutions
Date: May 26, 2021

TPMS service is a simple process that, unfortunately, can easily become overcomplicated. What is the difference between various TPMS sensors on the market? How do you choose the best sensor-type for your business? How do you service TPMS properly and efficiently? Which programming tools should you use? What is the difference between programming and relearning? So many questions, right?!

Schrader's Technical Training Team Lead and TIA-Certified Instructor, Yanick Leduc, will guide the audience through the most important best practices concerning TPMS service and answer any specific questions through a live Q&A.

The Road Map to a More Sustainable Future: Avoiding, Reducing & Offsetting
Sponsored by Pennzoil
Date: April 08, 2021

Emission and fuel economy regulations have become more stringent, driving the automotive industry to innovate with lighter vehicles, more fuel-efficient engines, and lower viscosity motor oils. Additionally, consumers are demanding more sustainable solutions for their vehicle maintenance. As a shop that services vehicles, it is important to be aware of the current environmental and industry landscape to drive towards a more sustainable future.
During this virtual panel discussion, you’ll hear from automotive industry leaders about how they are transitioning to a low-carbon energy future through a range of solutions.

Join this one-hour webinar to learn how collaborating with partners can help drive a more sustainable future. The virtual panel will discuss:
• Technological developments within the automotive industry
• The importance of carbon neutral lubricants to consumers
• Ways the automotive industry can avoid, reduce and offset carbon emissions

How Effective Marketing Can Grow Your Tire Shop's Revenue
Sponsored by Autoshop Solutions
Date: March 25, 2021

Are you just "checking the box" when it comes to your marketing, or are you actively engaged? If you're not keeping a close eye on your marketing strategy and trying new things, you're leaving money on the table in today's changing world.

Learn from Danny Sanchez, a former shop owner and nationally recognized marketing expert in the automotive world. Danny's engaging personality and deep knowledge will help you focus on improving your marketing strategy. Learn what elements your tire shop's marketing plan might be missing. Danny will cover topics such as:

* What types of marketing content will help you increase revenue
* How to effectively target your customers
* What it means to have a great presence online
* Things you can do today to drive more traffic...and measure your results

6 Local SEO Myths that Need Busting for Tire Shops
Sponsored by Podium
Date: February 04, 2021

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business.

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met.

If you want to stay competitive and win customers before they even walk into the shop, you’ll need to revamp your customer journey from the perspective of a modern consumer.

Join Hayley Sonntag and Brett Steele of Podium to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. Plus, get access to:
• New consumer trends
• A guide to improving your GMB listing
• And a step-by-step on gathering more high-quality reviews

Marketing Your Tire Shop in a Changing World
Sponsored by Nexen Tire
Date: December 16, 2020

Nexen Tire understands the increasing shift towards online shopping and wants to provide solutions to its retail partners. In this webinar, we will be discussing new tools offered to Next Level dealers, including the all-new app and Search Engine Marketing dollars being put forth to support Nexen dealers. In addition to a detailed breakdown to how this app can help retail locations reach consumers, Nexen Tire will also review tips for social media and how to maintain contact with consumers in a socially distant environment.

What Shop Owners and Technicians Need to Know About Today's Motor Oil
Sponsored by Kendall Motor Oil
Date: September 22, 2020

The oil landscape is changing for shops, as the pandemic has changed travel patterns and caused consumer spending on regular vehicle maintenance to fluctuate. On top of that, the new GF-6 oil specifications -- which went into place earlier this year -- are causing shops to question what kind of oil they need to keep in stock. You need to find the right balance between giving your customers the service and choice they expect, while still protecting your own bottom line.

How can your shop reduce inventory, boost shop space, and ultimately boost profits? In this webinar, you will learn how one small addition to your shop shelves can give your customers more choice while reducing the SKUs you have to carry.

How To Find $300,000 For Your Customers To Spend Every 90 Days
Sponsored by Molloy Sales Development Group
Date: September 16, 2020

What kind of confidence will your sales team have knowing that they already have $2,300 available for 9 out of 10 callers or customers walking into the store? Every store can easily find $100,000 per month for their customers and prospects. Minimizing missed sales opportunities can be done quickly by having a simple and effective solution to solve your customer’s "money problem".

During this unique 30-minute Shop Owner panel discussion, you will hear how to set up payment plans in less than 10 minutes, with an 85%-95% approval rate and an average approval amount of $2,300.

Pressing Wheel Bearings: Replacing Gen 1 or Cartridge Style Wheel Bearings
Sponsored by NTN
Date: August 27, 2020

When a wheel bearing makes noise on a late-model Ford Escape, Toyota Camry or VW Golf, do you wish you could ignore the noise? One of the most labor-intensive wheel bearings to replace is a Gen 1 cartridge-style bearing that is pressed into the knuckle. These types of bearings can be found on cars and SUVs from both domestic and import nameplate manufacturers. For most applications, there are no short cuts or "miracle" tools. During this free webinar we will look at ways to become more efficient and profitable when replacing Gen 1 cartridge-style wheel bearings.

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