Tires for Pickup Trucks are Picking Up Speed
In recent years, the pickup truck market has grown in more ways than one. While the number of vehicles in the segment continues to climb, the versatility expected of pickups is also on the rise. According to a Specialty Equipment Market Association (SEMA) report in April 2021, the light truck (LT) segment — which includes

Vredestein Enters LT Segment in N.A. With Pinza A/T Launch
While the Vredestein Pinza A/T aims to appeal to SUV and light-truck drivers in North America, Apollo Tyres says the brand will carry on its European legacy.

Sneak Peek: Kenda Tire’s Next-Gen Mud-Terrain Tire
The Kenda Klever M/T2 is a second-generation tire that features Kenda’s T3 Triple Threat sidewall, an optimized tread compound and interlocking tread blocks for aggressive off-road performance, Kenda says.

Hankook Tire Reveals New R/T Dynapro XT, AT2 Xtreme Tires
With the addition of the Dynapro XT and Dynapro AT2 Xtreme, Hankook’s Dynapro family now covers on-road, off-road, all-terrain and rugged terrain segments to suit the needs of both light truck and SUV/CUV consumers.

Hercules Tires’ New Terra Trac ATX Now Available
The next generation of Terra Trac AT comes in two models— the X-Journey and X-Venture— designed specifically for CUVs, SUVs and light trucks.

Nitto Tire Introduces New All-Terrain Light Truck Tire
The Recon Grappler is an all-terrain option for compact, 1/2 – and 1-ton trucks and SUVs.

Nexen Tire Debuts N Priz S Grand Touring Tire
As of July 1, the all-new Nexen Tire N Priz S is available to Nexen Tire dealers.

Grand Touring Tires: When are They Right for Your Customer?
Often confused with all-season tires, grand-touring tires take many of the benefits found in all-season tires, like wet- and dry-handling characteristics, and then blend those features with the capability of providing a comfortable, more capable driving experience.

Cooper Tire Introduces New Endeavor and Endeavor Plus Tires
With 65,000-mile warranties for both tires, the Cooper Tire Endeavor and Endeavor Plus are options for drivers looking for consistent performance in a variety of weather conditions, Cooper says.

Michelin Adds 44 New Sizes of Pilot Sport All-Season 4
The Michelin Pilot Sport All-Season 4 is built with a race-inspired tread compound engineered with maximum levels of silica to grip slick pavement, Michelin says

Three Opportunities to Grow Your M/T Tire Business
Expanding your offering goes beyond simply selling mud-terrain tires to your consumers.

Hankook Tire Now Supplying Audi e-tron
Hankook says the tread pattern of the Ventus S1 evo 3 has been adapted especially for electric vehicles, such as the Audi e-tron GT, to reduce tire noise by approximately three decibels.
![[Photo]-Hankook-Tire-Ventus-S1-evo-3-ev[13]](https://s19532.pcdn.co/wp-content/uploads/2021/06/Photo-Hankook-Tire-Ventus-S1-evo-3-ev13.jpg)