David Sickels, Author at Tire Review Magazine
Kumho Tire’s latest EV-specific tire lines aim to exceed expectations

The company’s president of sales and marketing dives into Kumho Tire’s strategy behind designing tire lines exclusive to EV drivers.

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Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

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Sally Thomas taps into her tenacity to build on the success of her family’s tire business

Today, Sally Thomas and her brother, Bryan, operate eight retail stores, two commercial locations, three wholesale distribution warehouses, a Mighty Auto Parts franchise, and an e-commerce business.

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How Patti Jindra’s love of learning gives her tire shop the edge

Patti has made a career out of a commitment to professional development and to doing the best for the customer.

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Suzy Darter reflects on decades of breaking barriers and setting standards

Suzy saw a multitude of successes in the tire industry by avoiding distractions and doing right by the customer.

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A dedication to mentorship and support makes Cole Fraser shine in the tire industry

The Black’s Tire regional manager has a reputation for making those around him excel in everything they do.

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Former Firestone executive and grandson of Harvey S. Firestone dies in Maryland

Following service in the U. S. Army, Kimball Firestone joined The Firestone Tire & Rubber Company in 1964 in Akron.

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The great tire tier debate

Are tire tiers all smoke and mirrors? Or is something more profound going on here…?

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The strategy for 100% sustainable tire manufacturing

Enhancing energy efficiency and the transition to green energy sources takes viewing manufacturing operations with a wide-angle lens.

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How family and community ties compound the success of McMahon’s Best-One

With 13 locations and counting, McMahon has close-knit ties to the communities it serves and is elevating professionalism in the tire industry.

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How family and community ties compound the success of McMahon’s Best-One

With 13 locations and counting, McMahon has close-knit ties to the communities it serves and is elevating professionalism in the tire industry.

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Gallery: Yokohama debuts new Geolandar A/T4 tire in Horseshoe Bay, TX

Tire Review Editor David Sickels put the new A/T tire through its paces through mud, gravel, giant rocks, deep water and more.

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