dealer programs Archives - Tire Review Magazine
Continental Tire Showcases New Partnerships, New Taglines & Dealer Tools

Between relaxing poolside, talking shop and digging their toes into the white, sandy beaches of Punta Cana, Continental Tire GOLD Dealers were rewarded for their success during the company’s 2022 GOLD Dealer Trip to the Hyatt Zilara Cap Cana Resort in the Dominican Republic. During the week-long getaway, 300-plus GOLD dealers and their spouses were

Reach Your Maximum Potential with K&M Tire!

The “best of the best” independent tire dealers deserve unparalleled support to take their business to the next level. You work hard to serve your community and take care of your employees, and in today’s competitive tire retail landscape, you must have the support to fulfill your business’ needs as well as your goals and

Continental Reflects on Past Year, Details Gold Program Wins

Continental reviewed how it has fared during the pandemic, its history and successes during its Continental Gold Dealer Meeting this week in Riviera Maya, Mexico.

Hercules Tires Details 2021 Products, Program Improvements

In 2021, part of Hercules Tires dealer-focused formula will include new products with the launch of two all-terrain tires in the Terra Trac lineup.

Terra Trac AT2
Falken Tires Introduces New Spiff Program for Dealers

The company says the more Falken tires dealers sell, the more cash they earn.

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Apollo Vredestein Introduces New Winter Tire Program

The company says the program starts with a minimum order of two containers, with steeper incentives for larger order quantities.

Executive Interview: Yokohama President Jeff Barna is Taking the Company Back to the Future

Yokohama President Jeff Barna sat down with Tire Review to talk about releasing nine new consumer products in 2019; tire technology; the future of the tire industry; and how Yokohama plans to take care of dealers through 2020 and beyond.

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Yokohama Tire Enhances Advantage Dealer Program

According to Yokohama, this is the most comprehensive overhaul of the program since it was established in 2003.

GT Radial Enhances Dealer Program, Website

The new GT Radial Smart Program provides marketing tools and education to help dealers effectively communicate the GT Radial value proposition and key product attributes to their customers.

Maxxis Tires Launches Accelerate Associate Dealer Program

Maxxis International – USA has launched an associate dealer program aimed at boosting dealer’s profits throughout 2019 and beyond. 

Maxxis Tires Accelerate Dealer Program
Double Coin Tires Launches Sales Incentive Programs for Dealers

Dealers can win trips with Double Coin Tire’s new OTR, IND and TBR incentive programs.

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Yokohama Tire Takes Its Dealer Program on The Road

Yokohama Tire is going coast-to-coast with its 2018 experiential Ride and Drive Dealer Training Program.