Pirelli Archives - Tire Review Magazine
EV tire market evolves to meet driver demands

Dedicated EV replacement tires are optimized for range, tread life and reduced road noise.

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Pirelli equips its P Zero Elect tire on the Hyundai IONIQ 5 N

In a two-year collaboration with Hyundai, Pirelli said it developed a custom version of its P Zero tire for the EV.

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Pirelli to produce a complete range of FSC compliant tires for motorsports

Pirelli said that all the natural rubber within the tire complies with environmental and social criteria required by the FSC.

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Pirelli releases Scorpion Zero AS Plus 3 all-season UHP tire designed for SUVs and light trucks

Pirelli said the tire combines the sporty performance of its Zero product line with the durability of the its Plus line.

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Pirelli marks 50 million tires manufactured at Mexico plant

Since 2012, Pirelli has invested over $900 million in the plant.

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Pirelli earns CDP’s highest A rating for climate action

The “A” rating was awarded to 346 companies out of the more than 21,000.

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How manufacturers design LT tires to meet diverse demands

From performance demands to consumer-driven designs for diverse driving environments, the LT tire market is full of innovation.

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Tips for recommending the right light truck tire

Talking to customers about LT tires starts with understanding the nuances in the segment.

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Pirelli will provide OE tires for the Porsche Cayenne

Pirelli’s P Zero, P Zero Corsa, Scorpion Winter 2 and Scorpion Zero all-season tires will be OE for the Porsche Cayenne in some markets.

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EV Tires: Gimmick or Necessity?

Is it really necessary to distinguish tires designed for EVs and those intended for internal combustion engine vehicles?

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Pirelli Inaugurates $15 Million R&D Center in Silao, Mexico

Pirelli’s new hub will focus in on technology, digitalization and training for predictive vehicle dynamics.

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CEOs of 10 Tire Manufacturers Unveil Two-Year Sustainability Plan

The plan emphasizes tire-emission research, circular end-of-life tire management and enhanced sustainability assessments.

Tire-Industry-Project tool kit for end of life tires