For the initial phase, Pirelli secured the support of three distributor/wholesale partners: Turbo, ATD and US AutoForce.
Pirelli will support the 18-mile stretch of west Georgia’s Interstate 85, which was designed to be a proving ground for a net-zero highway testbed.
The new Pirelli P Zero Trofeo RS is already available for the cars using it as original equipment, and will be available in the future for a wide range of aftermarket tires.
During the event, the tire’s performance was put to the test on various tracks.
The goal is to educate drivers on the importance of everyday tire maintenance as a part of general road safety.
The tire was shown at Fuori Concorso, an event for collector cars near Lake Como.
Check out these shots from the Pirelli P Zero AS Plus 3 launch event in Las Vegas.
The Pirelli P Zero AS Plus 3 is designed for high-performance driving, offering consistent performance throughout its lifespan.
In a targeted segment that caters to enthusiasts — from spirited daily drivers to weekend track warriors — dealers who are up to speed on tire features, performance and options will find success with their UHP summer customers.
Goodwood Festival of Speed secures Pirelli as its exclusive tire sponsor in multi-year deal.
The survey reveals that satisfaction with EVs fitted with OE tires increased 62 points from a year ago.
The company was given the highest rating for actions against emissions and climate change.