Pirelli North America Launches Dealer Program
For the initial phase, Pirelli secured the support of three distributor/wholesale partners: Turbo, ATD and US AutoForce.
Pirelli Infrastructure Partnership with Georgia Non-Profit EV charging infrastructure
Pirelli will support the 18-mile stretch of west Georgia’s Interstate 85, which was designed to be a proving ground for a net-zero highway testbed.
Pirelli Unveils P Zero Trofeo RS
The new Pirelli P Zero Trofeo RS is already available for the cars using it as original equipment, and will be available in the future for a wide range of aftermarket tires.
Pirelli P Zero AS Plus 3 Tire Tested at Las Vegas Motor Speedway
During the event, the tire’s performance was put to the test on various tracks.
Pirelli Gives USTMA’s National Tire Safety Week its Support
The goal is to educate drivers on the importance of everyday tire maintenance as a part of general road safety.
Pirelli Relaunches Scorpion BK for 1986 Lambo LM002
The tire was shown at Fuori Concorso, an event for collector cars near Lake Como.
Pirelli P Zero AS Plus 3 Launch Gallery
Check out these shots from the Pirelli P Zero AS Plus 3 launch event in Las Vegas.
Pirelli Unveils P Zero AS Plus 3 Tire at Las Vegas Ride-and-Drive
The Pirelli P Zero AS Plus 3 is designed for high-performance driving, offering consistent performance throughout its lifespan.
Manufacturers Push UHP Summer Tire Segment to the Limits
In a targeted segment that caters to enthusiasts — from spirited daily drivers to weekend track warriors — dealers who are up to speed on tire features, performance and options will find success with their UHP summer customers.
Goodwood Partners with Pirelli for Festival of Speed
Goodwood Festival of Speed secures Pirelli as its exclusive tire sponsor in multi-year deal.
Michelin, Pirelli Take Top Spots in JD Power OE Tire Survey
The survey reveals that satisfaction with EVs fitted with OE tires increased 62 points from a year ago.
CDP Confirms Pirelli Among Leaders in Climate Change Fight
The company was given the highest rating for actions against emissions and climate change.
