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BCA Bearings Releases New SKUs for Late Model Import Coverage

NTN Bearing, the parent company of BCA Bearings, has released 13 new product SKUs. The new products are part of BCA’s wheel end bearing assemblies and bearings

Video: To Gap or Not to Gap Spark Plugs

Spark plugs have evolved. New technologies like platinum, iridium and electrode designs have changed how technician service of the ignition system. With some spark plugs gapping the

Watch Out for These TPMS Curve Balls

Just when you think you know everything about tire pressure monitoring systems (TPMS), there will be a car or truck that pulls into your bays and challenges

NRS Brakes Expands Coverage for Class 4, 5, 6 Hino Trucks

NRS Brakes is expanding its galvanized brake pad coverage for Hino Class 4, 5 and 6 trucks. The pads are re-engineered to exceed the performance of the

Video: TPMS Antenna Curveballs

Tire Review's David Sickels explains a few TPMS service scenarios you might run into from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: Why Rolling Resistance Matters

Tire Review's Maddie Winer explains the importance of rolling resistance from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: Three Winter Battery Service Safety Tips

If it’s cold and snowing outside, that’s a surefire sign you’re in the middle of dead battery season. Tire Review's David Sickels gives tips on staying safe during your next battery service.

News & People

Pirelli Names New North American CEO

Pietro Berardi will be tasked with strengthening the company's leadership in the premium and prestige segments.

Kenda Tire USA Adds New Automotive Marketing Manager

Ryan Lewis will oversee Kenda's comprehensive marketing program to continue to build the Kenda Tire brand.

Bridgestone Makes Executive Management Changes

Changes in leadership in the Americas and Asia Pacific regions will take effect at the end of March 2020.

Hankook Tire America Announces Soo II Lee as New President

Soo Il Lee will assume the role as president of Hankook Tire America in mid-January. He succeeds Hosung Suh, who will return to a new position at Hankook's South Korean HQ.

Continental Announces New President of Hoosier Racing Tire

Joerg Burfien succeeds John DeSalle, who announced his retirement from Hoosier Racing Tire in November.

Bridgestone Names Shuichi Ishibashi New Global CEO

Shuichi Ishibashi joined the company in 1977 and has experience in all of the company's tire and diversified products business in the United States and Japan.

Treadroc Tire Service Gets New Ownership

Don Barnes Jr. and Bob Barnes of Belle Tire Distributors have taken over 100% ownership of Treadroc after former owner John Lavelle Sr. retired in mid-January,

TIA Comments on NHTSA Tire Marking Regulations

TIA believes there are benefits to most of the tire markings currently required in FMVSS 139 for motor vehicle safety, while the word "radial" is obsolete.

Vulcan-Vulcap Appoints Shamrock Marketing to Help Expand into U.S.

Vulcan-Vulcaps says its goal is making the tire repair process more efficient, profitable and safer for all the parties involved.

Goodyear Unveils New Brand Campaign

Goodyear debuted a new 30-second television advertisement from this campaign during the Fox broadcast of the Daytona 500 Feb. 16.

Discount Tire Opens First Pennsylvania Store

Discount Tire's new Pittsburgh store will help meet demand for tires and wheels in Allegheny County, the company says.

Hankook Partners with Amazon for Tire Compound Prediction Modeling

The AWS Cloud platform will enable Hankook to store, process and analyze huge amounts of data such as that gathered from the VCD system.



What’s Treading, Ep. 9: Communicating with Customers

We talk with our Top Shops about how they handle communicating with customers, setting appointments and ways they make the customer experience positive and memorable at their shops.

What’s Treading, Ep. 8: Tirescanner and Tire E-Commerce

We spoke to Michael Welch, founder of tire e-commerce site Tirescanner, to review Tirescanner’s first year in business.

What’s Treading, Ep. 7: 2019 Top Shop Winner on Tech, the Tire Industry and Advice

Alpio Barbara, owner of Redwood General Tire and Tire Review's 2019 Top Shop Winner, shares how his 19-bay Silicon Valley megastore stays ahead of the curve as well as what excites him about the industry.

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