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Video: When Should the Tires be Replaced?

Tire Review's David Sickels has three factors to consider if you’re wondering whether the customer might be due for a replacement, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: Measuring Tire Performance Using a Spider Chart

How do Continental Tire engineers manage tire tradeoffs and measure performance improvements? We explain using Continental's new ExtremeContact DWS06Plus. This video is sponsored by Continental Tire.

Video: TPMS Install Tricks to Save Time and Money – Pt. I

Tire Review's Maddie Winer has tips to make your next TPMS install go smoothly, from the Tire Review Continental Tire Garage Studio at Babcox Media.

News & People

TECH Marketing Team Gets New Senior Product Manager

Brian Haggerty's experience working for companies like Michelin, Myers Industries and Bandag has given him a wide range of knowledge and expertise in the automotive, commercial/fleet, OTR and agriculture tire markets, TECH says.

Kumho Tire Appoints New CEO, President

Il Taik Jung was previously the company's vice president of the research and development division.

Yokohama Makes Organizational Changes

Jeff Barna, president of Yokohama Tire Corp., has been promoted to president and CEO of the company in a slew of organizational changes announced by the company.

Martins Industries Adds David Martin to its Team

David Martin brings more than 20 years of sales management and marketing experience within the automotive aftermarket industry.

Goodyear Makes Leadership Changes After Cooper Acquisition

Goodyear has named Ryan Patterson as senior vice president, business integration (left), and Nathaniel Madarang as president of Goodyear Asia Pacific.

Goodyear Names SVP, Global Operations, CTO

Christopher P. Helsel, 55, joined Goodyear in 1996 and has been in his most recent role since 2017.

Telle Tire Acquires Two JBC Tire Complete Auto Care Stores

This acquisition of two JBC Tire Complete Auto Care locations increases Telle Tire & Auto Centers store count to 18 locations.

Sumitomo Rubber N.A. to Increase Some Tire Prices May 1

The company says this price increase is due to increased costs in both transportation, labor and raw materials, in addition to other market factors.

Pete’s Road Services Adds Vipal Machinery Equipment

Pete's Road Services has just added a second machine from the brand at its Corona facility in California, this time a VOC 760 Cargo extruder.

Titan Offers On-Site COVID-19 Vaccines to Employees

The Des Moines clinic is part of a larger company initiative to vaccinate employees at its U.S. locations.

NRS Makes Galvanized Brake Pads for Kia Niro, Hyundai Kona

NRS Brakes says its lineup for the 2019-2021 Kia Niro and Hyundai Kona delivers great friction, noise-cancelling piston cushions and shims with a patented mechanical attachment technology.

ASE: June is Automotive Service Professionals Month

ASE has developed a logo that can be used by companies, organizations and individuals to recognize and honor vehicle service professionals during the month of June.


TIA: Transitioning to Virtual Training Amid COVID

Kevin Rohlwing, senior vice president of training for the Tire Industry Association, delves into the challenges and opportunities of transitioning in-person, hands-on TIA training sessions, which made up a majority of its training and a large chunk of its revenue, to a virtual environment.

Podcast: Private Equity in the Tire Industry

In this episode of What's Treading with Tire Review, we dig into the process of how private equity firms work with shops and what they look for in an acquisition.

Podcast: Capitalizing on Virtual Communication with K&M Tire

In this episode, we talk with Dave Miller, director of marketing for K&M Tire, about the company’s adaptability during the pandemic and how it executed its first-ever virtual trade show.

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