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Video: Tips for Custom Wheel Service – Pt. I

Tire Review's Mary DellaValle walks through a checklist for servicing custom wheels, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: Build on Service to Bring Customers Back

Tire Review's David Sickels has ideas to capitalize on customers coming to your shop for necessary services, from the Tire Review Continental Tire Garage Studio at Babcox Media.

Video: Five Foundational Steps to the Retail Tire Sale

Tire Review's Mary DellaValle walks through the steps to make the tire sale, from the Tire Review Continental Tire Garage Studio at Babcox Media.

News & People

Goodyear Names SVP, Global Operations, CTO

Christopher P. Helsel, 55, joined Goodyear in 1996 and has been in his most recent role since 2017.

Babcox Media Mourns the Passing of Tim Fritz, Editor & Friend

Tim Fritz joined Babcox Media in 1990 and spent 31 years working in various editorial roles, most recently as the digital editor of Brake & Front End, ImportCar, Underhood Service, Tomorrow’s Tech and ShopOwner. He was also a contributing editor on aftermarketNews.

Service Equipment Veteran Michael Alusick Passes Away

Michael Alusick dedicated his working life to Bear Automotive, Sun Electric, Forward Lift and Snap-on Equipment.

Founder of Pete’s Road Service Passes Away

The family of L.Z. “Pete” Fletcher, founder of Pete’s Road Service, announced Pete's passing.

Former TBC Corp. President Larry Day Passes Away

TBC Corp. released a letter mourning the loss of its former president, CEO and chairman, Larry Day.

Podium Appoints New CPO and EVP of Engineering

John Foreman is Podium's new chief product officer and Tim Milliron is the executive vice president of engineering.

GSP North America Releases New Parts for Axles, Wheel Hubs

The new parts include 55 new CV axle part numbers; nine new wheel hub part numbers; and nine new extreme duty (XD) axle part numbers.

Belle Tire to Incentivize Employees Who Get COVID Vaccine

The company says it will pay $25 per vaccine visit to employees who choose to get immunized.

ChrisFix Discusses New Z Brake Pad Numbers in Video

The Z number identification shows where OE brake pads have been specified to have mechanical attachment of the friction to the steel backing plate.

Continental Sells Six Retread Locations to ContiLifeCycle Dealer

Continental says this decision aligns with its strategy of supporting the growth of its independent ContiLifeCycle dealers.

Michelin Launches Serpentine Belt Drive Component Kit

Michelin says its serpentine drive belts are high-performance components designed to withstand difficult engine environments with high speed, high temperatures and wet conditions.

Goodyear-Cooper Deal: Benefits, Challenges & What’s Ahead

While the market reacted favorably to the transaction, questions remain about how these two companies will integrate and the long-term benefits for both—and dealers—down the line.


Podcast: Capitalizing on Virtual Communication with K&M Tire

In this episode, we talk with Dave Miller, director of marketing for K&M Tire, about the company’s adaptability during the pandemic and how it executed its first-ever virtual trade show.

JohnDow: Adapting to Technology Trends in Tires & Service

In this episode of What’s Treading with Tire Review, we talk with the JohnDow team to understand how the company is adapting to technicians’ tire and automotive service needs.

Kenda Tire: Growth Amid a Pandemic & Navigating Trade in 2021

Despite current challenges, Kenda Tire remains optimistic in 2021 with new products and enhancements to its dealer program on the horizon.

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