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What RFV Means to the Tire Industry, Part 1

Radial Force Variation (RFV) is an important measurement in the tire industry that has been around since the 1970s but is often unclear. The measurement includes vertical

Schrader TPMS Solutions Introduces EZ-Sensor GO

Schrader TPMS Solutions has introduced the EZ-Sensor Go, a programmable TPMS sensor that takes one to three seconds to program a majority of domestic vehicles, Schrader says.

Ford TPMS Service Tips

Ford Motor Co. embraced TPMS as early as the 2002 model year on the Explorer and Windstar. These systems can be either direct or indirect. From 2006-’09,

Tips & Tricks: TPMS Relearn Procedures

When a vehicle comes into your shop with a solid TPMS light, it is signaling that one or more of the tires are 25% below placard pressure.

Video: Tire Balancing and Rolling Resistance

Tire Review's Mary DellaValle reviews the importance of proper wheel balancing to eliminate vibrations.

Video: Winter Tires on Medium-Duty Trucks

Winter can be one of the most challenging times for medium-duty fleets when it comes to tires. We give you tips for choosing the right tire to avoid downtime.

Video: Long-Lasting Brake Service, Part 2

Long-lasting brake jobs require total system care, so there several key components that you should keep your eye on.

News & People

Hankook Tire America Announces Soo II Lee as New President

Soo Il Lee will assume the role as president of Hankook Tire America in mid-January. He succeeds Hosung Suh, who will return to a new position at Hankook's South Korean HQ.

Continental Announces New President of Hoosier Racing Tire

Joerg Burfien succeeds John DeSalle, who announced his retirement from Hoosier Racing Tire in November.

Bridgestone Names Shuichi Ishibashi New Global CEO

Shuichi Ishibashi joined the company in 1977 and has experience in all of the company's tire and diversified products business in the United States and Japan.

Firestone Industrial Products Names New Executive Sales Directors for Global Consumer and Commercial Vehicles

Justin Monaghan has been named Firestone Industrial Products' executive sales director, global commercial vehicles, and Ben Rosenblum has assumed the role of executive sales director, global consumer vehicles.

Smithers Promotes New Project Engineer for Dynamic Mechanical Analysis

Smithers has hired Jeff Wible as test engineer and quality coordinator and Mike Kelly (pictured) as project engineer for dynamic mechanical analysis.

Bridgestone Americas President, CEO & COO Gordon Knapp To Retire

Gordon Knapp, Bridgestone Americas president, CEO & COO, will retire and his successor and other executive appointments have been announced.

K&M Tire Awards Mr. Tire/Big 3 Tire Top Shop Winner

Distributor K&M Tire kicked off its 2020 Dealer Conference in Columbus, Ohio, recognizing its 2020 Mr. Tire/Big 3 Tire Top Shop Winners, sponsored by O'Reilly Auto Parts and Hankook Tire.

K&M Top Shop Finalist: Carko Tire and Auto

As a proven pillar of its community, Findlay, Ohio-based Carko Tire and Auto is known for exceeding customers' expectations with honest service and integrity.

K&M Top Shop Finalist: TMA Yankton

Single-location TMA Yankton has always been deeply committed to honestly serving its customers, contributing to the community and treating its employees well.

K&M Top Shop Finalist: Newbury Tire

Newbury Tire's tire/service mix is 100% tires. With four techs, a store manager and Owner Alex Gall working day in and day out at the shop, the customer is always top of mind for the staff.

K&M Top Shop Winner: Van Kleeck’s Tire Inc.

Listening to customers is key for Van Kleeck’s Tire staff that extends to selling tires on the dealership’s website because that’s what customers want.

TireHub Selects Omnitracs for Fleet Management

With plans in 2020 to expand beyond its 71 logistics centers in the U.S., TireHub says it has selected Omnitracs routing and dispatch solutions to enable a more data-driven and algorithmic approach to how they deliver.



What’s Treading, Ep. 8: Tirescanner and Tire E-Commerce

We spoke to Michael Welch, founder of tire e-commerce site Tirescanner, to review Tirescanner’s first year in business.

What’s Treading, Ep. 7: 2019 Top Shop Winner on Tech, the Tire Industry and Advice

Alpio Barbara, owner of Redwood General Tire and Tire Review's 2019 Top Shop Winner, shares how his 19-bay Silicon Valley megastore stays ahead of the curve as well as what excites him about the industry.

What’s Treading, Ep. 6: SEMA Prep with the Pros

In this podcast, we talk to our Babcox Media Industry Week veterans – members of our staff that have attended the shows for years—to let you in our SEMA and AAPEX survival secrets.

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