Magazine
November 2019
October 2019
TPMS Radio Frequency Theory and Operation
TPMS Talk: Spare a Moment for the Spare Tire
Servicing BMW 1 Series 2008-2013 Brakes
Not Sure if the Air Filter Needs to Be Changed? Check the Fuel Trim
Evolution and Revolution of Tire Shop Wheel Balancing
Maximizing OTR Tire Performance
2019 Top Shop Finalist: Don Foshay’s Discount Tire & Alignment
2019 Top Shop Finalist: Waukegan Tire & Supply Co.
2019 Top Shop Finalist: Monroe Tire & Service
2019 Top Shop Winner: Redwood General Tire
A Jack of All Trades: All-Weather Tires Offer a Cost-Effective Solution for Year-Round Weather
What a Customer-Focused Culture Really Means
Independent Tire Dealer Focus: Bob and Debbie Shanahan, Dupage Tire & Auto Center Inc.
Winter Tires on All Axles: Safety Benefits for Medium-Duty Trucks/Construction Vehicles
We’re Kicking Things Up a Notch
A Guide to Branding for Auto Repair Businesses
September 2019
Is the Steer Position Safe for Retreads?
Technology Helps Today’s Retreads Rival New Tires in Quality and Safety
The Importance of Consistent TPMS Tool Updates
Nissan TPMS Diagnostics And Service
Not Just One Size Fits All: Look at Total Cost of Ownership When Making Skid Steer Application Recommendations
10-Step Checklist: Optimize Your Dealership's Google My Business Listing
Trends in Online Customer Reviews: Dramatic Shifts in Online Visibility Impact Tire Dealers
In Praise of Training: Why You Need to Spend the Time (and Money) to Train Your Employees
Is Your Tire Business Not Reaching Its Potential? Here’s Why
With More Options Than Ever Before, a Booming UHP Segment Emerges
High-Performance Tire Considerations for Supercars
Tire Dealer Perspective: Navigating Customers Through the UHP Tire Segment
Proud to Be an Independent Tire Dealer: Joshua Baughman, Van's Auto Service & Tire Pros
Industry Intelligence: Do You Sell Used Tires?
Want Optimal Performance From Ag Tires? It’s in the Air
Editor's Notebook: The Perfect Storm for Vehicle TLC and Tire & Service Opportunities
Alternator Ripple Testing: The Ghost in the Machine
Sensing Brake Pad Wear
August 2019
2019 Tire Brand & Segment Studies
Proud to Be an Independent Tire Dealer: Chad Niezgocki, Twin River Tire & Auto Inc.
Tire Review Dealer Study: Sales Report
The U.S. Auto Industry at a Glance
Tire Review Dealer Study: Service Report
Consumer Study: Buying Behaviors
Tire Fitments & Brand Preferences Study: U.S. Regional View
Editor's Notebook: Big Data to Set Your Course for Profitability in Motion
Tire Review Study: Tire Dealer Operations
2019 State of the Industry
Indian Tire Industry Update: Staring at a Slowdown
South Korean Tire Industry Update: Status Quo Performance in a Declining Global Tire Market
Chinese Tire Industry Update: Focus on Overseas Expansion Amid Geopolitical and Economic Uncertainty
Exploring the Need for Automotive Technician Training and Certification
Tennessee Tire Boom: A Closeup Look at this Automotive ‘Hot Bed’ and its Implications for the Tire Industry
A Financial Look at the Automotive Aftermarket in 2019 and Beyond
What Investment Activity Can Foretell About the Future of the Tire Industry
Tire Manufacturing Trends: New Technologies Improve Efficiencies Amid Industry Evolution
July 2019
Showcasing Sustainable Mobility
What is 0W16 Oil and How is It Different than 0W20?
Five Online Marketing Mistakes Tire Dealers Often Make
Proud to Be an Independent Tire Dealer: Nate and Karl Fujarski, Shores Car Care
Serviceable vs. Replaceable TPMS Components
Recruiting Techs: Auditing Your Technician Friendliness
How Could Gas Price Increases Be Good News?
Club 3633: Chris Albertz
Club 3633: Jessica Egerton
Club 3633: Ryan Lopes
Club 3633: Jonathan Ransom
Club 3633: Sean Conley
Servicing GM Tire Pressure Monitoring Systems
A Strange Brew: Exploring the Ingredients Used to Make Passenger Tires
Wheel Centering: Best Practices to Get the Right Wheel Balance Each Time
Hidden Symptoms May be the Cause of Uneven Brake Wear
Test, Bleed, Flush: Protect Your Customers’ Brake System
June 2019
Considerations for Building a Tire Inflation Station at Your Shop
Answering 'Why': Finding the Real Reason for Removing an OTR Tire
Does Your Team Have True PRIDE?
Tracking Truck Tire Inflation Can Pay Dividends
A/C Compressor Replacement: Visual Inspections & Checks Ease Diagnostics
Curing Tire Vibration Woes with RFV Wheel Balancing
The Tire Dealer’s Winter Tire Checklist
A Marketing Conundrum: Should You Advertise on Yelp?
Tattoos, Piercings and Telecommuting, Oh My!
Proud to Be an Independent Tire Dealer: Ed Whitehead, Ed Whitehead’s Tire Pros
To Ballast or Not – What to Tell Your Ag Tire Customers
The Future of Mobility… is Right Around the Corner
May 2019
More Than Just Tires: Vehicle Maintenance Jobs Performed Annually
The Time Is Now: The Need for More Luxury Crossover SUV Tires
TPMS and Off-Road Enthusiasts: Take the Pressure Off Your Next Rough Terrain Experience
A Closer Look at Tire Technology for Better Job Site Safety
Construction Tire Trends: Shifts Impacting Tire Dealers Today & Tomorrow
Hung Up On Price? How to Focus on the Real Problem at Hand
When Employees Review the Boss
Create a Healthy Work Environment in Your Tire Dealership
Editor's Notebook: Passion Powers Performance
Checking for Runout After Installing Any Rotor is Your Defense Against Comebacks
Top Tips for Selling All-Season Tires
Proud to be an Independent Tire Dealer: Kevin and Sarah Bickford, Fox River Tire & Auto
2019 Off-Road Guide
April 2019
A Note from the Publisher: The Foundation of Running a Successful Business
The Science Behind Rolling Resistance in Passenger Tires
Medical Marijuana in the Workplace
Tire Dealers & Service Work: Underhood Jobs Performed Annually
Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age
Finding the Right Employee Health Care Benefits for Your Team
More Than Just Parts: Advantages of Working Closely with Your Parts Suppliers
TPMS Relearn for the 2011 Toyota RAV 4
Tire Service 101: Installing Adhesive Wheel Weights
Selling TPMS at the Counter: Not ‘What’ But ‘Why’
How Does Tire Balancing Affect Rolling Resistance?
March 2019
Proud to be an Independent Tire Dealer: Craig Walter, Don’s Auto Ade
Relearn Procedures for Popular 2008 Vehicles: Toyota Camry
Ag Tires: Preventive Maintenance for Maximum Performance
Five Ways to Fight Ag Tire Stubble Damage
Spring Tire Changeover: Turn, Turn, Turn
Active Wheel Speed Sensors: Understanding Their Mechanical and Electrical Operation
Using Tiremakers’ National Campaigns to Your Advantage Locally
February 2019
Commercial Truck Tire Guide
Tire Review January 2019
