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Treads app aims to steer drivers to tire dealers using AI

Zach Olson, founder and CEO of Treads, explains how his direct-to-consumer mobile app uses AI to simplify the car maintenance process.

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Why BKT wants to maximize the sustainability of OTR tires

BKT’s vice president of OTR delves into the complexities of tire supply during the rise of electric and autonomous vehicles in the OTR sector.

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Tire Agent Hopes to Reinvent the Online Tire Retail Buying Experience

Jared Kugel, CEO of Tire Agent, shares insights on his company’s strategic customer service methodologies and overall customer engagement.

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Linglong’s New North American Subsidiary President Maps Out Growth Strategies

Geoff Doster, president of Linglong N.A. Sales, discusses the company’s position in the market as well as his goals for the new subsidiary.

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Nokian Tyres Delves Into the EV Tire Design Details

We discover the challenges of designing tires for EVs and learn about how the European automotive market is influencing U.S. EV tires.

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How Bridgestone Technology Shines in the Company’s Latest UHP A/S Tire

The company’s chief engineer of replacement tires breaks down the tire tech stuffed into the Potenza Sport all-season UHP tire.

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Why Tire Dealers Need to Fortify Their Data – and How to Do It

Torqata executives discuss how vulnerable tire dealer data can be as well as some of the most common cyber attacks they’re seeing.

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We Surprise Tire Review’s 2023 Top Shop: Black’s Tire & Auto Service

Watch us tell the Black’s Tire & Auto Service team that they have been named Tire Review’s 2023 Top Shop Winner.

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What a Steady Market Means for OTR Tire Dealers

Triangle Tire’s OTR Director Stephen Reynolds gives us the details on the current state of demand, as well as where he sees the market heading as we approach 2024.

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How Diversification Opens Doors for Wegmann Automotive

We discuss how Wegmann Automotive is growing its business, especially in the wheel weights and TPMS categories.

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From Manual to Robots: RoboTire’s Impact on the Tire Shop Floor

We learn how RoboTire technology was designed to help technicians and what’s next for company.

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This is How a Continental Marketing Executive Maximizes Tire Sales

The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.

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