This is How a Continental Marketing Executive Maximizes Tire Sales
The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.
Kumho Tire Discusses the Solus TA51a, Tire Line Consolidation Strategy
We grill Denlein on details about the TA51a, tire segments the company has its eye on, and how expanded warehousing is expected to help tire dealers in North America.
Using Race Tires as a Proving Ground & Selling Tool
Giti Tire USA’s director of tire development and product marketing talks race tire technology and GT Radial’s Formula Drift partnership.
Tire Changer Technology to Help Improve Productivity
Rick Kennedy, product manager for tire changers at The Coats Company, shares what new technology is essential for investing in a tire changer today.
EV Tires: What Do You Need to Know?
We answer your burning EV tire questions on this episode of What’s Treading with Tire Review, presented by AAPEX.
Big O’s Brian Maciak: ‘We Have Aggressive Plans’ for Growth
We connect with Big O Tire’s Brian Maciak to discuss how Big O plans to grow its footprint and how it is creating a more digital customer experience.
Getting In-Depth on Right to Repair in Maine with VIP Tires & Service
Tim Winkeler, president and CEO of VIP Tires & Service, shares how his team is leading the effort to educate consumers about right to repair in Maine and why this issue should be top-of-mind for auto repair shops across the country.
Helping Your Customers Make Sense of Ag Tire Technology
To help us differentiate ag tire technology in the market today, Titan International’s Scott Sloan joins us on the podcast.
Kenda Updates UHP Tires to Win Racing Podiums, Talks ‘Four-Season’ Tires
Kenda is taking its ‘Podium to Pavement’ philosophy to the track.
Understanding Digital Vehicle Inspection Data with Hunter Engineering [VIDEO]
Whether we like it or not, data rules our world today—you know it and your customers want it. Haven’t you noticed that some customers are more informed on what they want when they make a tire purchase? That’s because they’re collecting data—any bits of information—that will ensure they are making a good investment. One way
Hercules Tires’s Simpson: Adapting to Light Truck Tire Trends [Video]
In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s
The OTAA’s Month of Training & How To Use Training as a Retention Tool
Whether you’re hiring new people or wanting to “upskill” your current technicians, frequent training is a must for your staff to stay on top of new technologies and best practices. Training can come from many sources–manufacturers, parts suppliers, internally or even your own state tire and automotive association. This year, the Ohio Tire & Automotive
