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Continental Tire’s lessons learned from over 120 years of retreading

John Cox, head of retread truck tires Americas, discusses retread market trends in 2024 and the importance of tire dealers advising their fleet customers on the benefits of retreading.

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Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets

G.S. Sareen tells us how Omni United helps tire dealers make money by focusing on the most important tire design attributes to consumers.

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Ralson Tire on how commercial tire dealers are adapting to the market in 2024

Things are already looking up for commercial tire dealers in 2024, and it isn’t by accident.

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K&M Tire’s president discusses her vision for progressive tire dealers in 2024

We dig into K&M Tire’s 2024 goals, expansion expectations and the details of the company’s latest partnerships.

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Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.

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Treads app aims to steer drivers to tire dealers using AI

Zach Olson, founder and CEO of Treads, explains how his direct-to-consumer mobile app uses AI to simplify the car maintenance process.

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Why BKT wants to maximize the sustainability of OTR tires

BKT’s vice president of OTR delves into the complexities of tire supply during the rise of electric and autonomous vehicles in the OTR sector.

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Tire Agent Hopes to Reinvent the Online Tire Retail Buying Experience

Jared Kugel, CEO of Tire Agent, shares insights on his company’s strategic customer service methodologies and overall customer engagement.

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Linglong’s New North American Subsidiary President Maps Out Growth Strategies

Geoff Doster, president of Linglong N.A. Sales, discusses the company’s position in the market as well as his goals for the new subsidiary.

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Nokian Tyres Delves Into the EV Tire Design Details

We discover the challenges of designing tires for EVs and learn about how the European automotive market is influencing U.S. EV tires.

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How Bridgestone Technology Shines in the Company’s Latest UHP A/S Tire

The company’s chief engineer of replacement tires breaks down the tire tech stuffed into the Potenza Sport all-season UHP tire.

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Why Tire Dealers Need to Fortify Their Data – and How to Do It

Torqata executives discuss how vulnerable tire dealer data can be as well as some of the most common cyber attacks they’re seeing.

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