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Yokohama Sweeps SEMA New Product Awards Tire Category

SEMA announced its Best New Products Award winners Tuesday with Yokohama Tire sweeping the tire and related products category.

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The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners at the 2019 SEMA Show with Yokohama Tire sweeping the tire and related products category.

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Yokohama’s Geolandar X-AT extreme all-terrain tire was named the “Best New Tire,” and the UHP Advan Apex as well as the Geolandar X-CV, the company’s luxury SUV and crossover tire, earned runner-up awards.

Click here for full coverage of the 2019 SEMA Show

“Winning a prestigious SEMA New Product Award is a major achievement, but sweeping the category is unprecedented and a testament to the strides we’ve made in terms of our new products,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. “2019 has been a watershed year for Yokohama as we’ve launched nine new consumer tires, including the X-AT, Apex and X-CV. We’re honored that the SEMA judges recognized our new product development and bestowed us with these awards.”

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SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.

Nearly 3,000 products were entered into the 16 different showcase categories to be considered for a SEMA New Product Award this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more. 

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