Hercules Tires Unveils Renewed Raptis Tire Series
The company said these tires represent a significant advancement in performance and technology over the predecessor.

Tire Performance Must Match the Demands of SUV/CUV Drivers
Consider these factors when suggesting a tire that caters to the needs of customers with SUVs and CUVs.

Tires for Fast-Growing SUV/CUV Segment Must Meet Versatile Consumer Demands
Both OE fitments and replacement tires have shifted to increased rim diameters from what was standard just a decade ago.

Goodyear Introduces New Highway Tire
The Goodyear Tire & Rubber Company announced a new addition to its Wrangler highway tire (HT) portfolio, the Goodyear Wrangler Steadfast HT. Goodyear said the Wrangler Steadfast HT is an all-season tire with strong wet performance, enhanced ride comfort, and Kevlar. Backed with a 70,000-mile treadwear limited warranty, Goodyear said the Wrangler Steadfast HT features

Landsail Introduces New Stormblazer Crossover at SEMA 2022
Landsail Tires debuted its new Stormblazer Crossover tire at the 2022 SEMA Show. “The SUV and CUV market in the US is thriving, with CUVs being the nation’s number one selling vehicle segment. Landsail Tire is prepared to meet the demand for CUVs and SUVs that are being modified,” said Maxwell Wee, executive vice president

Michelin Launches Defender 2 Tires for CUVs and Passenger Cars
Michelin is launching the Defender 2 tire for CUVs and passenger vehicles, featuring an 80,000-mile warranty with an expansion into 19” and 20” rim sizes. The Defender 2 tire is designed to handle the extra weight and torque of small SUVs, minivans and electric vehicles. “As the market evolves toward electrification and small SUVs, we

Hankook Launches Laufenn X FIT HP Tire
Hankook Tire has launched an all-season SUV tire to its Laufenn brand portfolio. Hankook says the Laufenn X FIT HP tire offers SUVs and CUVs a comfortable ride without sacrificing performance across wet, dry and winter driving conditions. The company’s research team introduced new tread and compound technologies specifically for this tire. Thanks to stiffness

Touring Tire Trend Holds Steady
While there have been – and will continue to be – changes in the touring tire market, the segment is holding steady and remains an important part of a tire dealer’s product mix. The touring market, defined by Kenda Tires as metric or p-metric applications that apply to automotive platforms for both cars and CUVs,

The Opportunity of the Emerging CUV Tire Segment
According to the Specialty Equipment Market Association, aka SEMA, CUVs are the fastest-selling type of vehicle in the United States, accounting for 45% of passenger vehicles sold in 2021. They are also the most common type of vehicle on the road, accounting for almost one in four vehicles, according to the new “CUV Market Snapshot”

Size Matters – Why Large Rim Diameter Tires are Here to Stay
Everything seems like it is getting bigger nowadays, right? Our phones barely fit in our pockets, our laptops are becoming desktops again and pizza can’t get large enough. Things are getting bigger in the auto industry, too. Take, for example, the trend of increasing rim diameters- namely in the 18- to 22-in. rim-diameter range in

SEMA Report: CUVs Represent an Emerging Opportunity
According to SEMA, CUVs are the fastest-selling type of vehicle in the United States, accounting for 45% of passenger vehicles sold in 2021. They are also the most common type of vehicle on the road, accounting for almost one in four vehicles on the road, according to the new “CUV Market Snapshot” from SEMA Market

Tires & The Popularity of Crossovers
Mega-trends are necessary indicators of the ebbs and flows of pop culture and different industries across the world. When it comes to the tire industry though, more drivers are switching to crossover utility vehicles or CUVs – starting a trend that has created a growing need for tires for these CUVs. In this episode of
