Firestone Industrial Products Company, LLC (FSIP) has named two new executive sales directors. Justin Monaghan has been named executive sales director, global commercial vehicles, and Ben Rosenblum has assumed the role executive sales director, global consumer vehicles.

Monaghan will be responsible for the business’ work to defend and grow replacement market share globally, as well as ensure FSIP is aligned with the right OE partners to improve reoccurring global sales.

Monaghan joined Bridgestone in 2013 as director of financial planning and analysis before moving to the Commercial Group in 2014. He most recently held the role of executive sales director, truck, bus and retread tires, Canada, Bridgestone Americas Tire Operations (BATO) since 2016. Prior to Bridgestone, Monaghan helped lead the financial planning and analysis team at General Motors Company (GM) through their initial public offering (IPO), in addition to supporting GM’s labor negotiations with the United Autoworkers (UAW). He earned a bachelor’s degree in business administration from Brock University and a master of science in manufacturing operations from Kettering University.

In his new role, Rosenblum will be responsible for the multi-year work to scale FSIP for growth in the consumer vehicle market. He first joined Bridgestone in 2014 as director of marketing for Bandag and most recently served as managing director for Europe and Asia within FSIP. Prior to Bridgestone, he held management and consulting roles at Bain and Company and Ford Motor Co. Rosenblum earned a bachelor of arts degree in economics from Duke University, and he earned a master of business administration from Harvard Business School.