How Could Gas Price Increases Be Good News? - Tire Review Magazine

How Could Gas Price Increases Be Good News?

The recent news of gas price increases should be music to your ears — especially if you consider the role you can play in helping your customers boost fuel economy — says Mary DellaValle, editor of Tire Review.

Gas-Prices-600x300

The recent news of gas price increases should be music to your ears — especially if you consider the role you can play in helping your customers boost fuel economy.

As your customers get ready for summertime travel, one of their priorities should be getting their vehicle road-ready — and that’s where you come in. Preventive vehicle inspections of key components can go a long way in keeping your customers’ vehicles safe and fuel efficient. In particular, regular tire checks can improve vehicle performance and handling, and boost fuel economy. Such inspections are also key to increasing your customers’ safety as improper tire inflation can result in uneven tread wear and, even more concerning, unsafe driving conditions. 

According to the U.S. Tire Manufacturers Association (USTMA), proper inflation pressure is, perhaps, the most important tire condition to monitor. Under-inflated tires generate excessive heat build-up and stress, causing irregular wear and internal damage. Over-inflated tires are more likely to be cut, punctured or damaged when hitting an obstacle, such as a pothole. 

Bonus benefit, says the USTMA: Maintaining proper inflation pressure also maximizes fuel economy.

You can improve your customers’ gas mileage by 0.6% on average — up to 3% in some cases — by advising them to keep their tires inflated to the proper pressure. Under-inflated tires can lower gas mileage by about 0.2% for every 1 psi drop in the average pressure of all tires, according to Fueleconomy.gov.

Here’s more data to support the need for tire safety awareness. Quaker State, together with OnePoll, conducted a survey of 2,000 American car owners about their summer travel plans and found that the No. 1 thing Americans do before heading out for a long drive or family road trip is to check their car’s tires, followed by making sure there is enough gas in the car, checking the oil and getting an oil change. The study also found that getting a flat tire is one of the most common road trip experiences, as noted by 43% of respondents. 

When complete vehicle inspections are not performed and necessary repairs are not made, vehicles won’t be able to operate at their peak. The underperforming components will put a strain on related components and reduce miles per gallon, especially if the tires are not in good condition and are not properly inflated.

So, there is merit to pointing out the downsides of vehicle neglect to drive home the point that car care awareness and proper vehicle maintenance pays dividends.

With the average light vehicle age at 11.8 years, these older vehicles rack up more miles, and with that comes more wear and tear. Taking a proactive approach to ensuring your customers’ vehicles are in top-running condition for upcoming summer travel is good insurance that they will continue to call you first — not only for their tire-related service needs, but for all of their general vehicle repairs, too.

Congratulations Club 3633 Inductees!

In this issue, we feature an exclusive group of industry professionals that celebrates the next generation of innovators in the tire industry. Our 2019 Class of Club 3633 inductees include Chris Albertz (Tire Discounters); Jessica Egerton (Cooper Tires); Jonathan Ransom (Black’s Tire Service); Ryan Lopes (Alliance Tire Americas); and Sean Conley (American Tire Distributors).

Check out the rest of the July digital edition of Tire Review here.

You May Also Like

Look Inside Lamborghini’s VIP Lounge in NYC and Drive a Urus with Us

During a recent ride-and-drive with Pirelli, the tiremaker showcased its relationship with Lamborghini with a stop at the prestige OEM’s Lamborghini Lounge, a no-frills building tucked inside New York City’s Chelsea District. Inside, it’s where discerning soon-to-be Lamborghini owners can go and customize their vehicles (namely, the Huracán and Aventador) as part of the carmaker’s

Lamborghini Lounge vehicle personalized

During a recent ride-and-drive with Pirelli, the tiremaker showcased its relationship with Lamborghini with a stop at the prestige OEM's Lamborghini Lounge, a no-frills building tucked inside New York City’s Chelsea District. Inside, it’s where discerning soon-to-be Lamborghini owners can go and customize their vehicles (namely, the Huracán and Aventador) as part of the carmaker’s “Ad Personam '' customization program. When I say customize your vehicles, I mean you can even choose the color of thread that will sew their seats together. Just take a look...

2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

Bridgestone-Newsmakers-800x400
2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

Newsmakers-Nokian-800x400
2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.

Nexen-Newsmakers-800x400
2019 Newsmakers: Cooper Tire & Rubber Company

Cooper Tire & Rubber Co. announced its plans to increase ownership in its Mexico JV tire manufacturing facility and launched the Discoverer EnduraMax for small- to mid-size SUVs. Find out what’s in store for 2020.

Newsmakers-Cooper-800x400

Other Posts

USTMA Applauds NHTSA Action on Mislabeled UTV/ATV Tires

The U.S. Tire Manufacturers Association applauds the recent information letter issued by the National Highway Traffic Safety Administration advising tire dealers and distributors that some utility terrain vehicles and all-terrain vehicle tires for sale in the U.S. are mislabeled and marketed as compliant with Federal Motor Vehicle Safety Standards, instead of categorized as “Not for

atvutv_feature
Fleet Tire Market to Outpace Overall Tire Market to 2026

Fleet tire consumption is growing along with population and middle-class expansion regardless of the economic and transportation setbacks related to COVID-19. Thanks to the shift in mobility that is taking place to 2026 and beyond, which includes greater efficiencies in commercial transport and the use of car- and ride-sharing fleets for personal transportation, the fleet

Freightliner-Custom-Chassis-Electric-Walk-In-Van-1400
Rising Gas Prices Make Tire Distributors Rethink Pricing, Service Models

At the end of March, the U.S. government reported that the national average price of gasoline had reached $4.23 per gallon, which is an increase of $1.38 or 48% per gallon compared to one year ago. The situation for on-highway diesel fuel is worse, having increased a jaw-dropping 64% in the last 365 days. For

tire distribution
Leading the Pack in a Digital Landscape

We live in an increasingly digital world. In fact, you’ve told us this, and we’re changing with you.