2019 Newsmakers: Nexen Tire America - Tire Review Magazine

2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what's in store for 2020.

Tire Review is showcasing 2019 “Newsmakers” — companies that have made headlines in the past year with tire-related news about new technology, plant openings, marketing initiatives, dealer program updates, product launches and more — that made the list as determined by top engagement on tirereview.comAfter a brief overview of each Newsmakers’ newsworthy item(s), you’ll find a company executive’s answer to this question: What can dealers expect from your company in 2020, highlighting key dealer-focused initiatives, programs and events?

News in 2019

Nexen Tire Corp. celebrated the grand opening of its North American Technology Center in Richfield, Ohio in November. Earlier that month at SEMA, it launched the Roadian GTX, a grand touring tire for crossovers and SUVs. The center’s opening caps a banner year for the company, which opened a new R&D headquarters, Nexen UniverCITY, in Seoul, Korea. In August, it opened a new state-of-the-art tire factory in the Czech Republic, and in September, the company cut the ribbon on a new tech center in Frankfurt, Germany. 

Nexen-Newsmakers-600x300

Megan Wentz, Marketing Manager:

“Nexen Tire U.S.A. is ever focusing on how to better serve our customers, and 2020 is no exception. For this coming year, we are improving our associate dealer program, Next Level; introducing improved, in-person training for dealers across the nation by way of ‘Partner Days;’ launching to consumers a new CUV/SUV tire, the Roadian GTX; and hosting regional events to show our gratitude to our customers.

“Nexen’s associate dealer program, Next Level, is at the forefront of highlights for 2020, featuring an all-new, automated enrollment process to help us increase accuracy, efficiency and enhanced dealer locator features to ensure your customers can find you with ease. Once your customers find you, we need to ensure Nexen dealers are ready with product and program knowledge, and this is where ‘Partner Days’ comes in. Nexen will be traveling across the U.S. to host training sessions for our various dealers, making sure they’re familiar with our online portal, NexenACE, and how to stay in-the-know on all things Nexen. Part of this training will also be covering our new CUV/SUV tire, the Roadian GTX. The Roadian GTX was launched at SEMA 2019 and covers over 90% of this market segment, empowering dealers that they can meet their customer demands. Last but not least, Nexen Tire will be hosting regional events to give back to our dealers. This is more than just business. This is our community, and part of our job is to simply say thank you for all the hard work continually dedicated to Nexen Tire.”

For more of Tire Review’s 2019 Newsmakers, click here.

Check out the rest of the December digital edition of Tire Review here.

You May Also Like

Goodyear names Nicole Gray SVP and chief HR officer

The company also announced Gary VanderLind, senior VP and chief human resources officer, will retire July 1.

Goodyear-Nicole-Gray

Goodyear Tire & Rubber Company revealed the planned retirement of Gary VanderLind, senior VP and chief human resources officer and the appointment of Nicole Gray as his replacement, effective July 1.

"Gary has been part of the culture and fabric of Goodyear for nearly 40 years, starting in our company-owned retail business and then pursuing a path in HR," Mark Stewart, CEO and president, said. "There is nothing more important to Goodyear than our associates, and Gary has been instrumental in building organizational capability and associate engagement, whether at manufacturing plants, in our businesses, or his most recent role leading the function globally. It has been my pleasure to work with Gary, and I'm truly happy for him to embrace the next chapter of life with his family."

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

Autel-U.S.-Enters-EV-Charging-solutions-Industry
2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

Bridgestone-Newsmakers-800x400
2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

Newsmakers-Nokian-800x400
2019 Newsmakers: Cooper Tire & Rubber Company

Cooper Tire & Rubber Co. announced its plans to increase ownership in its Mexico JV tire manufacturing facility and launched the Discoverer EnduraMax for small- to mid-size SUVs. Find out what’s in store for 2020.

Newsmakers-Cooper-800x400

Other Posts

Former Firestone executive and grandson of Harvey S. Firestone dies in Maryland

Following service in the U. S. Army, Kimball Firestone joined The Firestone Tire & Rubber Company in 1964 in Akron.

Kimball-C.-Firestone-1400
Continental Tire to rebate customers up to $200 on qualifying tires

Qualifying tires include the ExtremeContact Sport02, ExtremeContact DWS06 Plus and more all-season touring tires.

Over half of drivers say they would delay driving in bad weather

Driving in bad weather is the top challenge for drivers (25%), followed by driving in unfamiliar places (17%) and changing a flat tire (15%).

Stock-Hankook-Gauge-Index-incliment-weather
Schaeffler launches Fun-in-the Sun 10K follower Facebook giveaway

The Fun-in-the-Sun promotional giveaway items include a Weber Grilling Kit, Yeti cooler, JBL speaker and Ray-Ban Aviators.

Schaeffler-giveaway