A Focus on People Defines Today’s Top Shops

A Focus on People Defines Today’s Top Shops

For the past few years in the tire industry, there has been a keen focus on people– keeping people on your staff happy, attracting new ones to your business, finding ways to challenge tenured employees…the list goes on. In fact, tire dealers like you are getting pretty innovative in ways they’re working with their staff to create a great work environment, which in turn, creates success for the business.

Best-selling author Simon Sinek says, “Customers will never love a company until the employees love it first,” and boy, do this year’s Top Shop Winner and Finalists truly know that.

Now in its 16th year, Tire Review’s Top Shop Awards Program, presented by Coats, recognizes the “best of the best” tire dealers across North America. As you’ll see in this year’s profiles, this year’s Top Shops adapt and innovate in the face of adversity, are always looking to improve the business, are a pillar of their communities and are the go-to tire and vehicle service experts in their market. Most importantly, you’ll find that these tire dealers treat their employees like family and offer rewards and appreciation on a frequent basis. They do the same with their customers. Why? Because in today’s world, that’s just good business.

Take Top Shop Winner Telle Tire & Auto Centers, an 18-location tire dealer headquartered in St. Louis, Missouri, as an example. In each store and those that have been added to its business, Aaron Telle, owner and CEO, tells employees the 80-year story of the business, where it’s been, where it’s going and the values they hold close that shine in every customer interaction. Aaron credits the company’s return business to its employees, which are offered extensive benefits from paid training and 401(k) match as well as medical insurance and unique perks for tenured employees like paid birthdays off, profit sharing potential and free airline tickets and even anniversary and retirement trips.

“Without people, what do we have?” Laura Telle, the company’s chief people officer and Aaron’s wife told Tire Review Senior Editor David Sickels (read the full story starting on pg. 20). “At the end of the day, you’re not a number here, you’re an important person… In all of our actions, we’re trying to reiterate how important our people are, because they’re everything.”

Best-One of Indy, with 15 locations in central Indiana, has 197 employees and adheres to four core values that drive business operations. One of those includes possessing a servant’s attitude, which is seen in interactions with customers. Another is: “Commit to the pursuit of perfection,” which has led Best-One of Indy to be laser-focused on giving employees the resources they need. One of which includes enrolling managers, administration staff and sales team members in John Maxwell Leadership Training groups, a five-year program that involves quarterly group meetings. The staff also has monthly meetings to exchange best practices among the locations and create healthy competition.

Up in the New England states, two-time Top Shop Finalist Don Foshay’s Discount Tire & Alignment has used what most businesses would find daunting to their advantage. When the pandemic hit and tire demand plummeted, Don Foshay Jr., the six-location retail store’s owner, knew he needed to keep his quality employees happy. In order to do that, a wage increase was necessary. So, instead of increasing costs, he and his staff studied missed sale opportunities and every line item to see where they could save money. Over time, this worked, and a wage increase was implemented and another one could be coming down the line.

This year’s Top Shops know that good, quality people are the secret sauce to their success. The examples above are just scratching the surface of how impactful these tire dealers are in their communities. We congratulate this year’s Top Shop class!

Have you changed the ways you’re compensating or rewarding your employees? Let us know by emailing [email protected].

You May Also Like

How the State of Our Industry Impacts Your Day to Day

In August, Tire Review is publishing special “State of the Industry” articles comprised of the thought-leadership editorial that takes a look at various trends shaping the global tire industry through the eyes of subject matter experts and industry influencers.

State of the Industry service advisor customer

There’s no doubt that paying attention to the finite details of your everyday shop operations pays dividends in productivity, customer service and profitability. But, taking a close look at various industry dynamics can help define business strategies based on market trends, position your dealership to capitalize on new profit centers, fine-tune tire and parts inventories and provide innovative solutions for customers—all to safeguard and grow your business for the long term.

Data-Driven Business Intelligence Boosts Profitability

Centered on a business-building theme, Tire Review’s new data section, Rolling with the Numbers, will provide business intelligence in key shop operations areas to help boost tire dealer profitability.

Vehicle Subscription Models Put a Twist on Consumer Choice

With a new vehicle representing consumers’ second-largest purchase, their expectation of inherent value, especially on big ticket items, raises the question of whether this move by automakers will be seen as a means to over-deliver on customer expectations, or a way to fuel their revenue pipelines to offset slumping vehicle sales numbers.

Idled Driving Shouldn’t Mean Stalled Vehicle Service

There is plenty of unperformed maintenance out there for the taking – the result of undetected or neglected automotive care.

Winning the Customer Care Game

When you put customer care at the forefront of your high-octane offense, it can have a measurable impact on your bottom line.


Other Posts

Telle Tire & Auto Centers Acquires Auto Clinic in Missouri

Telle Tire now has seven locations in the Kansas City market and 22 total locations throughout the state of Missouri.

Telle Tire Opens 20th Store Adjoined to New Corporate Offices

The new shop is a 10-bay facility that has been completely renovated.

Earn Fleet Customer Trust Via Proactive Truck Tire Maintenance

Asset uptime and safety are major concerns for fleet managers, and tire maintenance plays a key role in both. According to the National Highway Traffic Safety Administration (NHTSA), on average, 11,000 tire-related crashes each year could have been prevented with proper tire care. Additionally, in 2016, tire-related accidents resulted in more fatalities than those caused

What Will be Your Next Tire Shop Equipment Update?

We asked our independent tire dealer audience what new hardware or software they’re considering adding to their shops.