Brian Coote, Author at Tire Review Magazine
Black’s Tire’s Brian Pierce: ‘My People are My Biggest Motivator’

Manager of 16 Black’s Tire stores, Brian Pierce has been commended on his dedication.

Brian-Pierce-Blacks Tire
How to Help Your Customer After Catalytic Converter Theft

You’ve probably seen catalytic converters in headlines recently. Many people have been coming back to their car, and all of a sudden, the car now makes a roar when it starts and makes an even louder roar as it accelerates. Or, they notice an increase in exhaust fumes or unusual exhaust smells. These are signs

Emphasizing Practicality and Style when Selling M/T Tires

Mud-terrain tires have been around for decades, yet in recent years, they have become a much larger segment for two reasons: Practicality and style. In this Tire Review Continental Tire Garage Studio video, we talk about why understanding these two aspects will help you sell more M/T tires. Practicality probably doesn’t surprise you as a

Shock and Strut Inspection Tips

Vehicles have never been as advanced as they are today, but that doesn’t mean that all aspects are perfect. When it comes to visually inspecting a shock or strut, many original equipment manufacturers needlessly replace these units under warranty. In this Tire Review Continental Tire Garage Studio video, we discuss why that is, and how

Technological Challenges for Tires Today

According to EVAdoption, battery electric vehicles represent approximately 3.4% of new vehicle sales and are projected to reach 30-50% of new US vehicle sales by 2030. Due to the continuing trend of consumers holding onto their vehicles longer, this equates to roughly 7-10% of the total U.S. vehicles in 2030. In this Tire Review Continental

The Connection Between Oversized Tires & Transmissions

Nothing makes you feel like you own the road more than some large tires. They give you a larger-than-life feel while also providing an aesthetic look to your vehicle. In this Tire Review Continental Tire Garage Studio video, we discuss the trend of large tires and the issues they could cause for your customers’ vehicles.

The Difference Between A/T, R/T and M/T Tires

The three main tire segments for more adventurous driving on the market today include all-terrain (A/T), rugged-terrain (R/T) and mud-terrain (M/T). In this video from the Tire Review Continental Tire Garage Studio, we go over the differences between each and which one should you choose if you are an adventurous driver. To understand the difference

The Importance of Tire Recycling

While the exact number can’t be calculated, the consensus is there are around 1.4 billion cars in the world today, meaning there are about 5.6 billion tires currently in use. With an average tire life of about three to five years, a vehicle could go through upwards of twelve tires in its life cycle. Point

How a Customer’s Vehicle Can Connect With Your Shop

Today’s vehicles are high-tech, and that means writing a lot of computer code. But this code is not cheap to develop and car manufacturers want to keep it out of the hands of their worldwide competition. This perceived security has implications for shops that have to service these vehicles, as it makes it frustrating and

What Happens to Recycled Tires?

As a tire dealer, your shop changes a lot of tires; It’s your responsibility to make sure those tires are properly disposed of. In this Tire Review Continental Tire Garage Studio video, we talk about the best practices around recycling tires and what happens to them. Scrap tires cannot be as easily transformed into reusable

The Importance of Tire Rotation

If your customers are anything like us, they probably don’t notice problems in their car until some lights pop up on the dashboard or it’s too late and it breaks down. Tires are a crucial component of a car that often don’t get much attention from drivers until it is long overdue. When your shop

A New Load Rating is Showing Up on Tires

Lighter vehicles and better fuel-efficient components have been the hallmark of vehicle design for the past several years. As a result, existing tire load ratings were good enough to manage vehicles. However, this is changing. The increase in the popularity of EVs and hybrids has led to a new load rating being created. More in