Editor's Notebook Archives - Tire Review Magazine
The great tire tier debate

Are tire tiers all smoke and mirrors? Or is something more profound going on here…?

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Are the technician shortage tides turning?

TechForce Foundation data shows that nearly 50,000 new automotive technicians joined the workforce in 2022, for a total of over 78,000 in two years.

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Trouble in tire technician town?

There’s no simple solution to the technician shortage, but tire dealers have the tools to calm the waters surrounding the issue.

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Editor’s Notebook: People Make Perfect in the Tire Industry

In the tire industry, it’s all about the people. Why? Because in today’s world, that’s just good business.

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Three Things to Keep Your Eye on in the New Year

Let’s face it: it’s harder to be an independent tire dealer today than in years past. That’s what longtime tire dealers we talk to—not only in interviews but also at ride-n-drives, on Johnny g & Friends and in What’s Treading episodes—tell us. From supply challenges to expanding tire sizes, the business has gotten complicated. And

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A Focus on People Defines Today’s Top Shops

For the past few years in the tire industry, there has been a keen focus on people– keeping people on your staff happy, attracting new ones to your business, finding ways to challenge tenured employees…the list goes on. In fact, tire dealers like you are getting pretty innovative in ways they’re working with their staff

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Leading the Pack in a Digital Landscape

We live in an increasingly digital world. In fact, you’ve told us this, and we’re changing with you.

Forging a Path Forward

The skills we learned from being distanced because of the pandemic will stay with us, but think of it this way: As the world opens up, what opportunities will it offer you?

Forging a Path Ahead
How the State of Our Industry Impacts Your Day to Day

In August, Tire Review is publishing special “State of the Industry” articles comprised of the thought-leadership editorial that takes a look at various trends shaping the global tire industry through the eyes of subject matter experts and industry influencers.

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Data-Driven Business Intelligence Boosts Profitability

Centered on a business-building theme, Tire Review’s new data section, Rolling with the Numbers, will provide business intelligence in key shop operations areas to help boost tire dealer profitability.

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Vehicle Subscription Models Put a Twist on Consumer Choice

With a new vehicle representing consumers’ second-largest purchase, their expectation of inherent value, especially on big ticket items, raises the question of whether this move by automakers will be seen as a means to over-deliver on customer expectations, or a way to fuel their revenue pipelines to offset slumping vehicle sales numbers.

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Refocus Your Business Through Subtraction

Dealers must put a lid on those things that didn’t work in 2020 as a means to refocus their energy and pave the way for continuous improvement and success in 2021.

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