Gallery: 2021 Hercules Tires Product Evaluation Ride-and-Drive

Gallery: 2021 Hercules Tires Product Evaluation Ride-and-Drive

This year, Hercules Tires' sales team took a total of 50 dealers over a span of a week and a half to test out three light truck tires in Moab, Utah. Take a look at photos from the ride-and-drive.

Over a span of a week and a half, Hercules Tires welcomed a total of 50 dealers over three groups to test out its Terra Trac AT X-Venture, Terra Trac M/T and Terra Trac T/G Max tires for SUVs and light trucks on two trails in Moab, Utah, during its product evaluation ride-and-drive event. Groups navigated the slick, rocky and muddy terrain of Moab’s Hell’s Revenge and Poison Spider Mesa trails.

Full story: Hercules Tires Reviews Products, Takes Dealers Off Road

One day prior to hitting the trails, dealers were given an overview of Hercules Tires product by Steven Liu, senior director of proprietary brands. Liu discussed the stand-out features of its Terra Trac AT X-Venture and Terra Trac AT X-Journey, for CUVs, as well as the history and new innovations behind Hercules’ Terra Trac M/T and Terra Trac T/G Max tires.

Check out all the action from the trip below.

A line of Jeeps head down slick rock on the Hell’s Revenge trail in Moab, Utah. Tour operator Twisted Jeeps describes the trail as a slick rock trail featuring steep climbs and descents that look very difficult, but are pretty safe given the excellent traction on sandstone.
Steven Liu, director of proprietary brands at Hercules Tires, shares product details with a group of dealers at the four-day product overview, evaluation and ride-and-drive event in Moab, Utah.
A view from behind the wheel of a Jeep parked atop a slick rock obstacle at Hell’s Revenge.
The group stops atop a slick rock trail to get a view of the Colorado River.
An up-close look at the Terra Trac M/T tire after trekking through a bit of mud on the Hell’s Revenge trail.
The line of Jeeps makes the climb up a sharp, rocky turn on the Poison Spider Mesa trail.
A driver from tour operator Twisted Jeeps climbs up steep slick rock.
The group of tire dealers, Hercules executives and media members stop for a group photo after conquering Poison Spider Mesa.

You May Also Like

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

GPSNR brings together natural rubber producers, traders, tire manufacturers and other industry partners to promote sustainable solutions.

OTR-tire-feature-– BKT-Earthmax-Sand-Pic-1400

BKT has announced its membership of the Global Platform for Sustainable Natural Rubber (GPSNR). BKT said it is thus taking a further step in promoting long-term sustainable practices, culminating in a more environmentally conscious and friendly production in line with the principles defined by GPSNR.

Natural rubber production holds several opportunities for improvement in both environmental and social terms, BKT said. The expansion of rubber plantations is likely to influence tropical forests, but by means of sustainable practices, it is possible to protect biodiversity and reduce greenhouse gas emissions. Similarly, ensuring dignified working conditions and respecting workers' rights on rubber plantations is central to promoting an ethical and sustainable industry, according to BKT.

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

Other Posts
Goodyear launches Cooper Discoverer Stronghold AT tire

Available in 28 sizes with a 16- to 20-in. rim diameter, the tire is compatible with a wide range of pick-up trucks and off-road vehicles.

ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

GRI expands footprint in South America

GRI said its goal is not just to sell specialty tires, but to contribute to the region’s growth through its focus on sustainability.

Aperia’s Halo Tire Inflator accrues over 100 billion miles

The company said its Halo Tire Inflator has saved over 716,000 metric tons of CO2.