Yokohama Tire adds new racing team ahead of King of the Hammers
The Isenhouer Brothers will compete in the Spec TT class while veteran Levi Shirley heads up the 4400 class, both on GeoLandar MT-R 40X13.50R18 tires.
Mickey Thompson Unveils Baja Boss XS Tire
An evolution of the Baja Boss M/T, the Baja Boss XS features an asymmetric tread pattern and reinforced sidewalls.
What to Know About Flotation Sizes for Off-Roading
We talk about why flotation tires are important and when to suggest them to off-road adventurers.
Team Yokohama Driver Wins UTV Class at NORRA Mexican 1000
Kristin Matlok becomes the first woman to win the UTV class at the NORRA Mexican 1000.
New Sizes Added to Atturo’s Trail Blade Lineup
If you attended SEMA 2022, you may have seen a slew of Atturo Tires announcements, including the addition of 16 new sizes to its Trail Blade lineup. Atturo says the expansion includes an industry-popular 26-in. option for certain lines, a first for the company. The list of new tire sizes from Atturo is below:
Oversized Tires & Transmissions: Why They Go Hand-in-Hand
Installing bigger tires on trucks is about as American as baseball, country music and apple pie. Unfortunately, big tires can also go hand-in-hand with something less enjoyable: transmission failure. You can guard against problems and better troubleshoot chronic failures by knowing the unintended consequences of oversized tires on the transmission, especially the role gear ratios
M/T Tire Selling Tips
M/T (mud terrain) tires have been around for decades, yet in recent years have now become a much larger segment. Why? Consumers now have two different desires for M/T products, which has expanded the size range and market volumes. Imagine this scene: A man in a tuxedo and woman in a designer evening gown dressed
Nokian Tyres Revamps All-Terrain Lineup
As the light truck segment has grown, customers are asking for a variety of performance characteristics from their tires. Some want to be able to carry heavy loads as well as drive off-road. Others are your “weekend warrior” types that use their car for their commute during the week but seek adventure on the weekends.
Selling Off-Road Tires: Lessons from the U.S. Border Patrol
Tire manufacturers are increasingly prioritizing higher-value tire lines, many of which are often in higher-diameter tire sizes.
Gallery: 2021 Hercules Tires Product Evaluation Ride-and-Drive
This year, Hercules Tires’ sales team took a total of 50 dealers over a span of a week and a half to test out three light truck tires in Moab, Utah. Take a look at photos from the ride-and-drive.
Hercules Tires Reviews Products, Takes Dealers Off Road
Hercules Tires welcomed a total of 50 dealers over three groups to test out three of its light truck tires on two trails with local tour operator Twisted Jeeps.
Gallery: 2021 Kenda Light Truck Boot Camp
This year, Kenda’s sales team took more than 100 dealers from Phoenix to Prescott, Arizona on an off-road trail called, “Backway to Crown King.” Take a look at photo from the ride-and-drive.
