off-road tire Archives - Tire Review Magazine
Team Yokohama Driver Wins UTV Class at NORRA Mexican 1000

Kristin Matlok becomes the first woman to win the UTV class at the NORRA Mexican 1000.

New Sizes Added to Atturo’s Trail Blade Lineup

If you attended SEMA 2022, you may have seen a slew of Atturo Tires announcements, including the addition of 16 new sizes to its Trail Blade lineup. Atturo says the expansion includes an industry-popular 26-in. option for certain lines, a first for the company. The list of new tire sizes from Atturo is below:

Oversized Tires & Transmissions: Why They Go Hand-in-Hand

Installing bigger tires on trucks is about as American as baseball, country music and apple pie. Unfortunately, big tires can also go hand-in-hand with something less enjoyable: transmission failure. You can guard against problems and better troubleshoot chronic failures by knowing the unintended consequences of oversized tires on the transmission, especially the role gear ratios

Sema-left-kit-oversize tires
M/T Tire Selling Tips

M/T (mud terrain) tires have been around for decades, yet in recent years have now become a much larger segment. Why? Consumers now have two different desires for M/T products, which has expanded the size range and market volumes. Imagine this scene: A man in a tuxedo and woman in a designer evening gown dressed

Nokian Tyres Revamps All-Terrain Lineup

As the light truck segment has grown, customers are asking for a variety of performance characteristics from their tires. Some want to be able to carry heavy loads as well as drive off-road. Others are your “weekend warrior” types that use their car for their commute during the week but seek adventure on the weekends.

Selling Off-Road Tires: Lessons from the U.S. Border Patrol

Tire manufacturers are increasingly prioritizing higher-value tire lines, many of which are often in higher-diameter tire sizes.

Yokohama Geolandar MT
Gallery: 2021 Hercules Tires Product Evaluation Ride-and-Drive

This year, Hercules Tires’ sales team took a total of 50 dealers over a span of a week and a half to test out three light truck tires in Moab, Utah. Take a look at photos from the ride-and-drive.

Hercules Tires Reviews Products, Takes Dealers Off Road

Hercules Tires welcomed a total of 50 dealers over three groups to test out three of its light truck tires on two trails with local tour operator Twisted Jeeps.

Gallery: 2021 Kenda Light Truck Boot Camp

This year, Kenda’s sales team took more than 100 dealers from Phoenix to Prescott, Arizona on an off-road trail called, “Backway to Crown King.” Take a look at photo from the ride-and-drive.

Hankook Tire Reveals New R/T Dynapro XT, AT2 Xtreme Tires

With the addition of the Dynapro XT and Dynapro AT2 Xtreme, Hankook’s Dynapro family now covers on-road, off-road, all-terrain and rugged terrain segments to suit the needs of both light truck and SUV/CUV consumers.

Three Opportunities to Grow Your M/T Tire Business

Expanding your offering goes beyond simply selling mud-terrain tires to your consumers.

Goodyear ‘Drives Forward’ with 3 New A/T Tires in 2021

Despite the hurdles that fell into Goodyear’s path, the company reassured dealers that it is providing the products and programs to help them succeed.

Dwyer Goodyear Workhorse Powerline