Kenda Updates UHP Tires to Win Racing Podiums, Talks ‘Four-Season’ Tires
Kenda is taking its ‘Podium to Pavement’ philosophy to the track.
Hercules Tires’s Simpson: Adapting to LT Tire Trends [Audio]
In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s
Hercules Tires’s Simpson: Adapting to Light Truck Tire Trends [Video]
In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s
Cooper Unveils Largest Tire in its Discoverer Rugged Trek Line
At the annual SEMA Show in Las Vegas, The Goodyear Tire & Rubber Company unveiled the biggest tires yet in its Cooper Discoverer Rugged Trek tire line. Designed for lifted pickup trucks, these all-new, large-sized tires feature signature Cooper Knife-Edge and Mountain Pass customizable sidewall designs and will be available to consumers in early 2023.
Toyo Tires Debuts New Open Country R/T Trail
As the sun peaked over the larger-than-life Southern California mountains, eight off-road vehicles followed one after the other through mud, soft sand and rocky terrain to test Toyo Tires‘ new rugged trail tire. Toyo introduced the Open Country R/T Trail during a two-day ride-and-drive event in Big Bear Lake, California, highlighting the tire’s rugged capabilities
Recommending the Right Mud-Terrain Tire
Imagine this: a customer walks into your dealership and tells you they want mud-terrain tires for their favorite off-roading vehicle. Before hearing anything else, do NOT just give them any ol’ mud-terrain tire. No, no. In this Tire Review Continental Tire Garage Studio video, we will discuss the importance of matching your customer with the
Sneak Peek: Kenda Tire’s Next-Gen Mud-Terrain Tire
The Kenda Klever M/T2 is a second-generation tire that features Kenda’s T3 Triple Threat sidewall, an optimized tread compound and interlocking tread blocks for aggressive off-road performance, Kenda says.
Gallery: 2021 Hercules Tires Product Evaluation Ride-and-Drive
This year, Hercules Tires’ sales team took a total of 50 dealers over a span of a week and a half to test out three light truck tires in Moab, Utah. Take a look at photos from the ride-and-drive.
Is it Time to Expand into the M/T Segment?
Tire Review’s David Sickels reviews some tips for adding mud-terrain tires to your shop’s inventory, from the Tire Review Continental Tire Garage Studio at Babcox Media.
‘Best of Both Worlds’: R/T Segment Fills Off-Road Niche
Nestled between A/T and M/T tires, the R/T tire segment continues to grow.
A/T & M/T Tires: 4 Megatrends in the U.S. Market
Leading tire manufacturers have provided us with the latest and greatest tire technology, compounding and tread designs.
Video: Atturo Tires Shows Off New Products Revealed at 2019 SEMA Show
Atturo Tires gives us a tour of their booth at the 2019 SEMA Show and details the new products it revealed at the show.
