Falken Launches ‘Grip the Moment’ Marketing Campaign

Published: April 28, 2016

Sumitomo Rubber North America Inc.’s Falken Tires brand has launched a new integrated marketing campaign –“Grip the Moment” – that highlights adventures and activities people access by driving on Falken tires.

“Grip the Moment is a perfect slogan to carry out our marketing efforts,” said Rick Brennan, vice president of marketing for Falken Tires. “Our tires are engineered to grip some of the most challenging on and off-road environments, and we want to relate that same idea to our consumers.”

The campaign will feature professional athletes in adventure driven sports, which will be promoted on broadcast, digital and social media platforms. Falken will also optimize brand exposure through its partnership with Major League Baseball.

Cosmo Tires to include 40,000-70,000 mileage warranty on all PLT tires

Cosmo will continue its portfolio expansion later this year when it launches its new Gripit X/T, Rockit R/T, and Cosmo Kurrent.

By Christian Hinton

Published: April 22, 2024

Cosmo Tires, distributed by Tire Group International, has introduced changes to its mileage warranty and road-hazard programs which will now feature a mileage warranty of 40,000-70,000 miles for all passenger and light truck tires offered.

“Our products are over-built and tested on the most rigorous tracks and terrains around the globe and this reflects our investments in manufacturing and quality. Now, all passenger and light truck tires carry Cosmo’s road hazard and mileage warranty ranging from 40,000-70,000 miles," said Dominick Montouri, chief strategy officer of Tire Group International, said.