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Tire Review’s July 2015 issue is now available in our new digital format for mobile devices – tablets, smartphones and e-readers.

Going forward, all future issues of Tire Review will be available on mobile devices and an all-new digital environment for desktop and laptop computers, and will be delivered to registered readers by mid-month. The digital version of the July 2015 issue is sponsored by Cooper Tire and past issues of Tire Review will also be available in the new digital format.

Click here to read the latest issue of Tire Review.

July 2015

Wheel Bearing Lessons

Wireless Signal

Retreads Remain Even as Tier 3 Tires Gain

Trailer Axle Tires

Determining the Right PSI

Keeping a Family Tradition

Thwarting Cyber Attacks in the Digital Age


Direct Mail Like a Pro

8 Things to Know if You Get a Letter from the IRS

Avoiding Internal Fraud

Restoring the Peace: Ending the RMA/TIA Deadlock

Advertising is a Click Away

Habits to a Highly Effective Sales Professional

Letter to the Editor from TIA

Michelin Expanding Defender Promise

June 2015

Rethinking the Tire Store

Lightning and Tires

Full Service Dealer

Fuller Automotive: New to the Tire Game

Talent Development

Walking the Social Media Tightrope

Lending a Hand

Getting the Most Out of Your Advertising Dollar

Hercules Shifts Expectations

Latest Grabber Set for August

Cooper Targets SUV/CUV

Nurturing Global Growth

Students Reinvent the Tire Store

May 2015

Regenerative Brakes

Strategy of TPMS Diagnostics

Driving Forward

When is Road Force Balance Overkill?

Mr. Tire Ltd.

When Disaster Strikes

5 Affordable Employee Perks

Outsourcing Payroll

Year One In the Books

Tackling the Big Questions

Return to Mandatory Registration ASAP

April 2015

Keeping Drivers Cool with Proper Maintenance

Stretch-ing the Belts

Maintaining the Green: Helping Landscapes Grow

Warren Tire is Servicing Locals, Students

Telematics & Tires

Telematics: Closed Loop or Open Range for Tire Dealers?

Finding and Keeping Quality Service Technicians

Employee Handbooks

Lights, Camera, Action

ChemChina, Pirelli Can Gain Much in Deal

Conti Rolls Out Next Gen UHP All-Season

Driving Improvement

March 2015

Continued Program Success

Marketing is Everywhere

Electric Power Steering: From Fieros to the Driverless Car

Winter Cold Wreaks Havoc on TPMS Sensors

4 Common Sales Errors

Retread Industry Under Constant Pressure

Reduce Those Utility Bills

Hoffman Tire Pros is Evolving and Growing

Go Toe-to-Toe to Knock Down Car Dealer Competition

Next Generation Blizzak

OTR Conference: Celebrating the Past, Looking Forward

Change Will Have to Come

Tire Factory Looking to the Future

Kelly Redone as Power Line, Dunlop Gets New HP A/S

Driving Improvement

February, 2015

11 Step Replacement Shocks, Struts

Start 2015 OTR Tire Sales on the Right Foot

A Cautionary Tale: Safety First

Light Truck Tires For Work or Play

Qyst Tire and Automotive Repair

Using Personality Testing to Fill Positions and Develop Employee Strengths

Insurance Checkup

5 Ways to Rev Up Tire, Service Sales

Managing Talent

Hiring and Firing the Legal and Correct Way

6 Tax Tips For Charitable Giving

Giving Back to Your Community

Interview: Federal Tire Corp. Making Its Case

Conti Grabs Winter Season

Tire Pros: Winning Formula in the Ring

K&M Tire Co.: All in the Family

Disorder in Our House

Driving Improvement

January, 2015

Inverse Marketing

Rise of the Machines: Competing With Robots and Other Automated Adversaries

A New Model

Kumho Tire Works on House

Effective and Desirable

Driving Improvement

Battery Charging Tips

Loads, Faults and Drains

It’s a Noisy World

Steer Axle Tires

Innovation To Come

Tire Testing From A to Z

Surviving a Century of Change

Sports Marketing: Turn Sports Fans into Your Fanatics