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Tire Review’s December issue is now available in our new digital format for mobile devices – tablets, smartphones and e-readers.

Going forward, all future issues of Tire Review will be available on mobile devices and an all-new digital environment for desktop and laptop computers, and will be delivered to registered readers by mid-month. The digital version of the December, 2014 issue is sponsored by Synchrony Financial and past issues of Tire Review will also be available in the new digital format.

Click here to read the latest issue of Tire Review.

December, 2014

Bridgestone Americas Stu Crum Reveals His 2020 Vision

November, 2014

Small OTR: Rising Tire Demand Offers New Opportunities

Telle Tire

Servicing Wheel Bearings & Wheel Speed Sensors

Magician or Technician?

Solid/Live Axle Diagnostics

What’s New With Super Wide Tires?

Platinum Performers: Conclusion and Tire Brands Carried

Personnel: Make Up of Platinum Performers

Marketing: Make Up of Platinum Performers

Operations: Make Up of Platinum Performers

Sales: Make Up of Platinum Performers

Building/Equipment: Make Up of Platinum Performers

Breaking Down Winter Tires

5 Mistakes Newbie Tire Techs Make

Meet the 2014 Tire Review Platinum Performers

Lessons from Jack Welch

Introducing the Tire Review Platinum Performers Awards

Leveraging Online Reviews

Hankook Breaks Ground on First U.S. Plant

Bridgestone Begins Guayule Research in Arizona

October, 2014

3 Reasons To Push New Shocks & Struts for Vehicles

Servicing Variable-Assist Power Steering Systems

Precision Products: Ultra-High Performance Tires (UHP)

Keep Off-the-Road (OTR) Tire Sales, Service Sharp

Emerging OE Tire Trends

2014 Top Shop Finalist: Redwood General Tire Pros

2014 Top Shop Finalist: Performance Plus Tire & Automotive Superstore

2014 Top Shop Finalist: M&W Tire

2014 Top Shop Winner: Flynn's Tire & Auto Service

Of Silica and Siping

Shiny Wheels and TPMS

Taking Biz to the Streets

Freda Pratt-Boyer Outlines 2015 Plans

Curry Branches Out With New Venture

BFG Takes on Baja With New All-Terrain Tire

Nitto Expands Grappler Line, Intros New Gen

Car Side: Getting Back to Bass(ic)s

To Put This in Your Hands

State of the Industry

What the Future Holds

The View From The Street

'The Challenge Will Be Great'

Rebuilding for American Competitiveness

China’s Challenge

Raising Expectations

Euro Tire Mart Is On the Up

The Driving Influence

Tire Brand Study 2014

OTR Market Forecast Brightens

Trucking Turns It Up

The Digital Experience

There For The Taking

U.S. Tire Market Concerns

Mountains of Truth, Ideas And Opinion

September, 2014

Benchmarking 2014

Changing Your Mind, Not Rotors

Pulling Profits

Real Game Changer or Bust?

Wheel Cosmetics Primer

Evaluating New Tire Options

Giving Your Business a Face Lift

Vogue Tyre Celebrates 100 Colorful Years

To Scotland With Style...and Some Substance

Sailun Sees Itself as a ‘Value Tier’ Brand

Two New Tires Get Their Own Road Trip

Doing Your Due Diligence

Finally...A Colorful Picture

August, 2014

2014 Tires Study

2014 Consumer Profile

2014 Tire Market Profile

July, 2014

Staying Power

Fighting Crime Before It Happens

Press-in Bearings With Fewer Comebacks

Prep for Winter

Tucker Tire Co.

RFID: Today, Tomorrow, Yesterday

Keeping Trucking Tires Green

Are You Chasing or Catching?

Attract Customers Through TV

Settled In, But Brockel is Not Settling

Taylor Talks About Today, Looks at Future

Keeping It In the Family

Talking to Myself About Those Missing Labels

June, 2014

New Faces, Fresh Strategy For Falken

TPMS Tools: Turn a Dash Light Into a Profit Center

Move From Price to the Right Tire

Army of Advocates

Twin-Tube Advantage

Servicing Two Tire Worlds

Pursuit of Performance

Dealers Tune In to Radio Benefits

New Program Develops Future Leaders

Pirelli Introduces Cinturato P1 Plus at Auto Show

The Future is Here, Dealing With the Reedros

A String of Bad Luck

Cooper Introduces CS5, Phases Out CS4

May, 2014

The New Consumer: Are We Ruled By the Dollar?

TPMS: Educating the Consumer Benefits Your Shop

Warholak Tire Service

Cutting Into a Slow-Growing Landscape Market

Drum Brake Service

Passive Wheel Speed Sensors

Just Give 'Em the Facts

Are There Benefits to Nitrogen?

It's No Waste of Time

The Real Case for Consistency

More Than Just a Website

A Healthier Alternative for Employee Insurance?

Conti Takes a New Tone to Its Gold Dealer Meeting

New Run-Flat Aimed at Driver's Peace of Mind

Arming You for the Future

Chasing Down Smoke

April, 2014

Open Up and Reach Out

Embracing Diversity

K.O. Tire

Forestry Tires

When (If) Lead Is Banned

Coil on Plug Ignition

It's Really All About Lug Nuts

Continuing Education Pays Off

Cleaning Out the Grime

Online Campaign Gives Life to Shelved Idea

Kanwar Looks to Future After Difficult 2013

OTR Conference Sees Changes, Record Attendance

A New Name, A New Era for Industry Association

March, 2014

Under The Gun...Literally?

Why Do Ball Joints, Tie Rods and Control Arms Wear Out?

Treading Close to Limits

Sell Value or Pay the Price

Offering a Value

Millennials: The New Agents of Change

Fleming Tire & Auto Service

Exploiting SmartWay

Essential Tools for Keeping Vehicles in Top-Notch Condition

Diagnosing Vibration Issues

Breaking Down Total Tire Cost

February, 2014

Time, Money & Space

The Cool Cat in the Mirror

Starting to See Some Light

Reduce Risk Mounting Tires

Make Loyal Customers: Rewards Bring Rewards

Fuel Efficiency: Low-Rolling Resistant Tires

Extended Oil Change Intervals

Expanding Your OTR Footprint

Building A Hybrid Service Industry

Bast Tire & Auto Service Ltd.

Advantages of Twin-Tube Shocks

After Spurt, K&M Shifts Focus to Improve

Seven Easy Ways to Add Sales from Best One Tire & Service's John Miller

5 Questions With ... Paolo Ferrari, chairman and CEO of Pirelli Tire North America

Tire Review Talks With Tim Easter

Bridgestone OTR Exec's Presentation at TIA Conference

January, 2014

Click Toward Online Victories

How Vehicle Software is Changing the Stopping Game

Growing Market: Tiremakers See Solid Ag Market for 2014

Little Tire Co.

New Year Fleet Resolutions

So Where Do New Tires Go?

Diagnosing Irregular Wear

Finding the Formula

2014 Will be a Turn Around Year Says Choi

Cooper Calls it Quits in Apollo Deal

Phantom Tach Attack

Whenever and Wherever

January 2014 Sales Intelligence