Grip the Moment Archives - Tire Review Magazine
Falken Announces New ‘Grip the Moment’ Athlete

Falken Tire Corp. has partnered with professional surfer Malia Manuel as part of its “Grip the Moment” campaign. Partnering with top adventure athletes, the “Grip the Moment” campaign celebrates the passion, ambition and determination of both the sponsored athletes and the Falken brand, the tiremaker said. “I’m extremely excited to partner with Falken Tires,” said Manuel.

Falken Partners with Rock Climbing Champ

Sumitomo Rubber Industries’ Falken tire brand has partnered with world-champion rock climber Sasha DiGiulian. DiGiulian will be featured in the company’s “Grip the Moment” campaign. “Grip the Moment” reminds people to embrace the journey as much as the destination, and features athletes who embody that spirit, Sumitomo said. “In climbing, performance and grip are everything,”

Falken Launches ‘Grip the Moment’ Marketing Campaign

Sumitomo Rubber North America Inc.’s Falken Tires brand has launched a new integrated marketing campaign –“Grip the Moment” – that highlights adventures and activities people access by driving on Falken tires. “Grip the Moment is a perfect slogan to carry out our marketing efforts,” said Rick Brennan, vice president of marketing for Falken Tires. “Our