Atturo launches ‘Atturo is the Answer’ TV commercial campaign
The campaign introduces the character Atturo Andy, a tire salesperson whose expertise in Atturo’s lineup makes him the go-to for tire advice.
Turbo Wholesale Tires partners with LA Rams’s Kyren Williams
The All-Pro NFL running back will appear in promotional print and social media campaigns for Turbo Wholesale Tires.
Valvoline to feature Restore & Protect motor oil during Super Bowl pre-game commercial
The 30-second commercial about its new Restore & Protect motor oil will air during the pre-game show.
Yokohama Tire partners with California State Parks Foundation
To begin the partnership, Yokohama will support California State Parks Foundation at three Malibu-area sites and three projects in San Diego.
Lexani Performance Tires becomes an official partner of the LA Kings
Lexani Performance Tires will be a presenting sponsor of the LA Kings ‘Game Preview,’ appearing on the team’s official social channels.
Kumho Tire USA debuts new logo
The company says the new logo ‘marks a bold approach and forward-looking vision.’
Different forms of advertising to get customers through tire dealer doors
Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.
Nexen Tire advertises at Madison Square Garden
The Nexen Tire logo and ads appeared on dasherboards, billboards, in-arena branding and signage at Madison Square Garden.
Turbo Wholesale Tires Partners with Kathy Ireland
Ireland will appear in promotional print and social media campaigns to generate greater awareness for Turbo brands.
Nexen Tire Becomes the Official Partner of the New York Rangers
Through the partnership, Nexen Tire said it will receive brand promotion during Rangers games at Madison Square Garden.
Bridgestone, ‘Play Like a Girl!’ Partner with NFL Teams
Bridgestone said its collaboration fosters girls’ leadership in STEM through NFL partnerships and initiatives.
Bridgestone Hosts Inaugural HBCU Golf Invitational
Fifteen HBCU golf teams competed in the first Bridgestone-PGA Tour tournament and enrichment program at TPC Sugarloaf in Duluth, Ga.