marketing Archives - Tire Review Magazine
Turbo Wholesale Tires partners with LA Rams’s Kyren Williams

The All-Pro NFL running back will appear in promotional print and social media campaigns for Turbo Wholesale Tires.

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Valvoline to feature Restore & Protect motor oil during Super Bowl pre-game commercial

The 30-second commercial about its new Restore & Protect motor oil will air during the pre-game show.

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Yokohama Tire partners with California State Parks Foundation

To begin the partnership, Yokohama will support California State Parks Foundation at three Malibu-area sites and three projects in San Diego.

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Lexani Performance Tires becomes an official partner of the LA Kings

Lexani Performance Tires will be a presenting sponsor of the LA Kings ‘Game Preview,’ appearing on the team’s official social channels.

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Kumho Tire USA debuts new logo

The company says the new logo ‘marks a bold approach and forward-looking vision.’

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Different forms of advertising to get customers through tire dealer doors 

Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.

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Nexen Tire advertises at Madison Square Garden

The Nexen Tire logo and ads appeared on dasherboards, billboards, in-arena branding and signage at Madison Square Garden.

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Turbo Wholesale Tires Partners with Kathy Ireland

Ireland will appear in promotional print and social media campaigns to generate greater awareness for Turbo brands.

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Nexen Tire Becomes the Official Partner of the New York Rangers

Through the partnership, Nexen Tire said it will receive brand promotion during Rangers games at Madison Square Garden.

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Bridgestone, ‘Play Like a Girl!’ Partner with NFL Teams

Bridgestone said its collaboration fosters girls’ leadership in STEM through NFL partnerships and initiatives.

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Bridgestone Hosts Inaugural HBCU Golf Invitational

Fifteen HBCU golf teams competed in the first Bridgestone-PGA Tour tournament and enrichment program at TPC Sugarloaf in Duluth, Ga.

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Nokian Tyres Partners with Finnish Ski Association

The company will back national teams and events in Finland through 2025.

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