marketing Archives - Tire Review Magazine
Cosmo Tires launches redesigned tire labels

Cosmo Tires is also introducing a series of collectible stickers that will accompany the new tire labels.

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Discount Tire, Major League Soccer (MLS) announce multiyear partnership

Discount Tire has also struck a partnership to be the official tire retailer of Inter Miami CF and is collaborating with Continental Tire.

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TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.

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Uniroyal Tires celebrates 60th anniversary of its I-94 giant tire

At 80 feet tall and 12 tons, the giant tire is the largest model tire ever built.

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Yokohama Rubber becomes ATP Tour’s official tire partner

Yokohama Rubber said its partnership with the ATP Tour is aimed at increasing awareness of the Yokohama brand in the European market.

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Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

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GRI ‘Green x Circle’ initiative in Sri Lanka meant to empower women

The company said these endeavors aimed to address diverse needs of the community, focusing on both women empowerment and youth motivation.

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Toyo Tires, Nitto Tire to sponsor the LPGA Chevron Championship

As part of its sponsorship of The Chevron Championship, Toyo Tires said it will continue its support of professional golfer Yuka Saso.

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BKT celebrates International Day of Sport for Development and Peace

BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.

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Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

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Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

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Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

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