marketing Archives - Tire Review Magazine
Turbo Wholesale Tires partners with LA Rams’s Kyren Williams

The All-Pro NFL running back will appear in promotional print and social media campaigns for Turbo Wholesale Tires.

Valvoline to feature Restore & Protect motor oil during Super Bowl pre-game commercial

The 30-second commercial about its new Restore & Protect motor oil will air during the pre-game show.

Yokohama Tire partners with California State Parks Foundation

To begin the partnership, Yokohama will support California State Parks Foundation at three Malibu-area sites and three projects in San Diego.

Lexani Performance Tires becomes an official partner of the LA Kings

Lexani Performance Tires will be a presenting sponsor of the LA Kings ‘Game Preview,’ appearing on the team’s official social channels.

Kumho Tire USA debuts new logo

The company says the new logo ‘marks a bold approach and forward-looking vision.’

Different forms of advertising to get customers through tire dealer doors 

Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.

Nexen Tire advertises at Madison Square Garden

The Nexen Tire logo and ads appeared on dasherboards, billboards, in-arena branding and signage at Madison Square Garden.

Turbo Wholesale Tires Partners with Kathy Ireland

Ireland will appear in promotional print and social media campaigns to generate greater awareness for Turbo brands.

Nexen Tire Becomes the Official Partner of the New York Rangers

Through the partnership, Nexen Tire said it will receive brand promotion during Rangers games at Madison Square Garden.

Bridgestone, ‘Play Like a Girl!’ Partner with NFL Teams

Bridgestone said its collaboration fosters girls’ leadership in STEM through NFL partnerships and initiatives.

Bridgestone Hosts Inaugural HBCU Golf Invitational

Fifteen HBCU golf teams competed in the first Bridgestone-PGA Tour tournament and enrichment program at TPC Sugarloaf in Duluth, Ga.

Bridgestone HBCU PGA
Nokian Tyres Partners with Finnish Ski Association

The company will back national teams and events in Finland through 2025.