The All-Pro NFL running back will appear in promotional print and social media campaigns for Turbo Wholesale Tires.
The 30-second commercial about its new Restore & Protect motor oil will air during the pre-game show.
To begin the partnership, Yokohama will support California State Parks Foundation at three Malibu-area sites and three projects in San Diego.
Lexani Performance Tires will be a presenting sponsor of the LA Kings ‘Game Preview,’ appearing on the team’s official social channels.
The company says the new logo ‘marks a bold approach and forward-looking vision.’
Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.
The Nexen Tire logo and ads appeared on dasherboards, billboards, in-arena branding and signage at Madison Square Garden.
Ireland will appear in promotional print and social media campaigns to generate greater awareness for Turbo brands.
Through the partnership, Nexen Tire said it will receive brand promotion during Rangers games at Madison Square Garden.
Bridgestone said its collaboration fosters girls’ leadership in STEM through NFL partnerships and initiatives.
Fifteen HBCU golf teams competed in the first Bridgestone-PGA Tour tournament and enrichment program at TPC Sugarloaf in Duluth, Ga.
The company will back national teams and events in Finland through 2025.