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Winter Tire Shipments Up in Canada

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The Tire and Rubber Association of Canada (TRAC) has released a comprehensive Winter Tire Report to support consumer education efforts by the industry and government. The report details tire shipment, market, usage and test data, the association said.

The report found that winter tire shipments are up across Canada, due to government actions, increased education, and winter tire performance, TRAC said.

“For the safest and very best winter driving experience, we recommend that motorists use winter tires,” said Carolyn Goard, communications manager of TRAC. “Government initiatives are working and that’s leading to growing demand and making our roadways safer. As an industry, we will continue to do our part to educate drivers about the importance of using winter tires.”

A 2014 survey by TRAC found that cost was a primary deterrent for purchasing winter tires. New government programs have helped combat this, TRAC said.

TRACWinterTIreReport

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TRAC’s Winter Tire Report states Manitoba has seen a 35% increase in shipments, a 25% increase in Ontario, and a 14% increase in the Atlantic provinces. In Manitoba the government has instituted a low interest rate-financing program. In Ontario the government recently introduced a mandatory insurance discount program for users of winter tires.

Despite an increase in shipments, the report also finds that misconceptions still persist about the value of winter tires. Sixty-three percent of consumers still believe that all-season tires are sufficient in winter conditions.

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To view the full 2015 TRAC Winter Tire Report, click here.

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