Tire and Rubber Association of Canada Archives - Tire Review Magazine
Tire and Rubber Assoc. of Canada Launches New Website

The site consolidates TRAC’s consumer-facing “Be Tire Smart” and “Fuel Saving Tires” websites to combine industry and consumer information.

Registration for TRAC’s Tire & Rubber Summit Now Open

Registration is now open for the Tire & Rubber Association of Canada’s Tire & Rubber Summit 2019.

Tire and Rubber Assoc of Canada TRAC
Winter Tire Shipments Up in Canada

The Tire and Rubber Association of Canada (TRAC) has released a comprehensive Winter Tire Report to support consumer education efforts by the industry and government. The report details tire shipment, market, usage and test data, the association said. The report found that winter tire shipments are up across Canada, due to government actions, increased education,

Be Tire Smart Week an Opportunity to Educate

The Tire and Rubber Association of Canada launched its Be Tire Smart Week this week, running from May 12 to 18. The safety campaign is a chance to remind Canadian drivers the importance of regularly maintaining their tire pressure and educate them about tires and tire pressure. “Today’s technically advanced tires offer drivers unprecedented performance

TRAC, NRCan LRR Partnership Underway

The Tire and Rubber Association of Canada has updated the industry on its recently signed partnership agreement with Natural Resources Canada (NRCan). Signed on Feb. 26, the deal gives TRAC access to public funding through NRCan to support an education program to raise awareness of low rolling resistance tires and their energy-savings benefits. Part of

A Look at Canada’s Possible Price Transparency Act

The Honourable Industry Minister James Moore introduced new legislation called the Price Transparency Act, which will amend the Competition Act to empower the Commissioner of Competition to investigate price discrepancies on consumer goods and, where warranted, call manufacturers and distributors to explain and justify their Canadian pricing. This is all in an attempt to eliminate

TRAC Promotes Winter Tire Awareness

The Tire and Rubber Association of Canada (TRAC) is clarifying what meets winter tire standards as Quebec approaches its deadline for mandatory winter tires on Dec. 15. The association, through a series of press releases, is emphasizing that a tire with the mountain snowflake pictogram meets or exceeds tire industry snow traction requirements and are

Outside Quebec, Only Half of Canada’s Drivers Use Winter Tires

A survey done by Leger on behalf of the Tire and Rubber Association of Canada (TRAC) reported that only 51% of drivers use winter tires in areas of Canada outside the province of Quebec where winter tire use is mandated by law. According to the report, many drivers outside Quebec cling to the idea that

Changes in BC’s Motor Vehicle Act Spur Concerns

The Tire and Rubber Association of Canada has expressed concerns over recently announced changes to British Columbia’s Motor Vehicle Act. Changes in the act would “water down,” the requirement for tires use in the province between Oct. 1 and April 30, TRAC said in its newsletter. The changes would permit the use of tires with

TRAC Finalizes Name Change, New Logo

The Rubber Association of Canada has formally changed its name to Tire and Rubber Association of Canada (L’Association canadienne du pneu et du caoutchouc). On June 19, during its 94th annual general meeting, RAC members unanimously approved the name change. Industry Canada approved the move on July 1, allowing the association to operate under its

Association Approves New Name

The Rubber Association of Canada is getting a new name. Following a unanimous vote of the group’s membership on June 19, the association will soon be known as the Tire and Rubber Association of Canada/L’Association canadienne du pneu et du caoutchouc. RAC surveyed its members earlier this year about changing the association’s name. Roughly 69%