Vredestein Reveals New Brand Look

The company says the new look supports Vredestein’s global growth ambition and enhances its European heritage, performance and design.

Published: June 16, 2020

Apollo Tyres Ltd. has unveiled its new look for the Vredestein brand.

The company says the new look supports Vredestein’s global growth ambition, whilst enhancing its European heritage, performance and design. Apollo Tyres partnered with the London-based agency Jones Knowles Ritchie for the redesign of the Vredestein brand.

According to Benoit Rivallant, president and CEO of Apollo Tyres Europe, “We are very excited with Vredestein’s new visual identity. Design and performance have been Vredestein’s DNA since the past 111 years. This is a historic milestone for us as we look forward to showcasing Vredestein strengths in unique and fresh ways.”

The refreshed brand identity will be rolled out in the next 12-18 months across all categories and geographies.

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

By Christian Hinton

Published: April 22, 2024

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.