Vredestein Tires Showcases Performance Lineup at Lime Rock Park Historic Festival 41
Festival attendees had the opportunity to see three unique vehicles that showcase the Vredestein tire lineup.
Vredestein Partners with Canadian Tire
Canadian Tire will introduce Vredestein tires to over 500 locations.
Vredestein Partners with Canadian Tire
Vredestein said the Hypertrac’s sidewall features a ripple-effect pattern that visually communicates the tire’s wet-weather capability.
Vredestein Sponsors FIS Alpine World Ski Championship
In 2021, the championship secured a combined TV audience of over 126 million.
Vredestein Markets Pinza HT at Outdoor Locations Across US
The Vredestein brand launched its new Pinza HT in November last year, and the Apollo Tyres’ brand is looking to expand upon the success of its Times Square Pinza AT launch last year. That’s why Vredestein took its message nationwide with the HT launch by sharing the story of the tire in iconic locations across
Vredestein Launches New Pinza H/T in US
Vredestein Tires has launched its new Pinza H/T line of tires, a highway all-season tire designed for trucks, SUVs and crossovers. According to Vredestein, The Pinza H/T has unique features that keep the comfort of the driver in mind. The symmetric tread pattern of the Pinza H/T is molded from an all-season tread compound intended
Comparing Trends in All-Season and All-Weather Tire Segments
When it comes to all-season and all-weather tires, consumer expectations have been a driving force in both segments, affecting everything from OE fitments and sales trends to tire performance. Essentially, consumers want the convenience of not having to swap tires every winter, as well as the safety and performance provided by capable all-weather tires, according
Apollo Tyres Extends Agreement With 1000 Miglia Classic Car Rally
Apollo Tyres has signed a new three-year agreement with the 1000 Miglia classic car rally in Italy, further extending its “Official Tyre Partner” status that commenced in 2017. The deal will see the company’s Vredestein product brand feature at locations throughout the rally and in all of the event’s online and offline marketing. The new
Vredestein Brand Entered 1000 Miglia With 1955 Porsche
Vredestein Tires was 1000 Miglia’s official tire partner, and the brand showcased itself on four participating vehicles this year, including a restored 1955 Porsche 356 Pre-A Speedster entered for the first time by the tire manufacturer’s U.S. operations. The Speedster was co-driven by Lara, aka “That Porsche Girl” and its owner, Bernard Moix. Lara is
Vredestein’s Growth & 2022 Plans [Audio]
On the heels of its latest all-terrain tire launch with the Pinza AT, the Vredestein brand is making its mark in the North American market. So, what does the brand have planned for 2022? And what about down the line? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Abhishek Bisht, assistant vice
Vredestein Previews New 2022 Products, Long-Term Strategy
We’re joined by Abhishek Bisht, assistant vice president of the Americas at Apollo Tyres, to talk about the growth the company has experienced since 2019 and what its plans are for the new year.
Most Viewed Tire Launch Stories of 2021
This year was filled with new tire launches, from all-terrain to all-weather and all-season tires, each boasting technology improvements from their predecessors and looking to take up some market share in their respective segments.
