Toyo Tires, UFC renew partnership

Toyo Tire U.S.A. said it will continue its partnership with UFC after a multi-year extension. This new agreement will provide the brand with exposure in every UFC event held in the United States, including integrated broadcast features and branding inside the Octagon. In addition, UFC and Toyo Tires will continue to collaborate on original content that will be distributed through UFC’s digital and social channels, which reach more than 243 million users worldwide.

“Toyo Tires is one of the best partners we’ve had,” UFC CEO Dana White said. “Toyo believed in us long before anyone else did. They have supported this sport and our fighters for nearly 20 years.”

UFC produces more than 40 live events annually in arenas around the world while broadcasting to over 900 million TV households across more than 170 countries.

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways but will also support local non-profits.

"We're thrilled to launch this strategic partnership with the Los Angeles Angels," said Sergio Andonian, president, Discount Tire & Service Centers. "As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless."