sponsorship Archives - Tire Review Magazine
FIA names Hoosier Racing Tire as its exclusive tire partner

Hoosier and the FIA have entered into a three-year agreement, running 2024-2026.

Toyo Tires, UFC renew partnership

This multi-year agreement will provide Toyo Tires with exposure in every UFC event held in the United States.

Bridgestone Becomes the Official Tire of Fast Riding School

Fast Riding School will feature tires from Bridgestone’s motorcycle sport tire line, including the new Bridgestone Battlax HyperSport S23.

Maxam Tire to Sponsor the National Tractor Pulling Championship

Hosted in the Pull Town Venue in Bowling Green, OH, the National Tractor Pulling Championship will be sponsored by Maxam Tire.

ZC Rubber Partners with Arsenal Football Club

The company will have a marketing presence at all games played at Emirates Stadium for the next three years.

Yokohama Renews Partnership with USAC

Yokohama continues as sponsor and tire partner for Porsche Sprint Challenge series.

Pirelli Extends Formula 1 Tire Supply Through 2027

The FIA has accepted Pirelli’s offer to continue as the sole tire supplier for F1 and other championships through the 2027 season.

Pirelli Sponsors Rebelle Rally

Rebelle Rally is an annual off-road endurance event for women held in Nevada and California.

Apollo Tyres to Sponsor FIS Alpine Ski World Cup

Vredestein branding will be featured across 26 races in the 2023/24 FIS World Cup ski season.

BKT to Sponsor World Curling Championships

BKT will be the title sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women’s Curling Championship.

BKT curling Canada
ATD Sponsors First Responder Appreciation Day

ATD supported the Gary Sinise Foundation’s event celebrating first responders and awarded grants to local fire and police departments.

Ohio Tire & Auto Association Donates $3K at Annual Golf Outing

OTAA’s annual golf event raised funds for AACF while connecting Ohio Tire & Automotive Association members.

2023 OTAA-golf-outing