Tire Pros Names Digital Air Strike Social Media Partner

Digital Air Strike is now responsible for Tire Pros’ social media posting, strategy and performance analytics.

Published: July 21, 2020

Tire Pros has selected Digital Air Strike as its exclusive national social media partner for organic and paid social.

Digital Air Strike is now responsible for Tire Pros’ social media posting (both organic and paid social), strategy and performance analytics, tying into their overall branding efforts on a national level. Digital Air Strike will use its proprietary technology and targeting to reach in-market service customers on Facebook, Instagram and YouTube.

Digital Air Strike says it has been using social media during the COVID-19 pandemic to promote Tire Pros’ safe servicing, including pick-up and drop-off services.

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

By Christian Hinton

Published: April 22, 2024

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.