Live Event Wrap-Up: Where We’ve Been in 2021
Tire Review recaps where we’ve been in 2021, from ride-and-drives to dealer meetings to the 2021 SEMA Show.
Five Tire Trends for 2021
To finish out the year, let’s go through some of the trends that screamed out to the Tire Review team in 2021 and how they might affect your business in the new year.
Tire Pros President Details Franchise Priorities for 2022
Tire Pros President Greg Bell takes a deep dive into what the franchise has in store for 2022 and beyond in this latest episode of What’s Treading with Tire Review
Tire Pros President Details Franchise Priorities for 2022 [Audio]
At its recent Tire Pros Dealer Conference in late October, the 600+ dealer franchise unveiled its three-year plan to help its dealers better connect with customers and succeed in today’s increasingly digitally focused world. So, what does that plan entail? Tire Pros President Greg Bell takes a deep dive into what the franchise has in
Tire Ladies Take the Spotlight at Women of Tire Pros Event
About 100 women connected to the tire industry gathered to celebrate Women of Tire Pros, a group formed by female Tire Pros members in April with a mission to recruit, support and mentor females in the industry.
Tire Pros Debuts New Branding, Tagline for National Campaigns
The new tagline “Love the Drive” replaces “Hassle Free. Guaranteed.” It will roll out in Tire Pros’s national marketing this year.
A Digital Tire Wall? Tire Pros Revamps Customer Experience
Tire Pros unveiled how it sees the business trending in its “Showroom of the Future” products, which dealers experienced for the first time during the group’s annual Dealer Conference from Oct. 12-14 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.
Whitney Moore Always Aims to Improve
Whitney Moore, the co-owner and general manager of GL Moore Tire Pros, is passionate about a hobby that might raise a few eyebrows when you consider her store is located in Springfield, Missouri. Despite living nearly 600 miles from the nearest ocean, Moore considers herself an avid scuba diver.
Tire Pros Expands with 20 New Store Locations
The new stores can be found in Alabama, California, Georgia, Louisiana, Mississippi, Nevada, New Mexico, Ohio, Oregon, South Carolina, Tennessee, Texas and Utah.
ATD’s Tire Pros Names Agency of Record
BooneOakley will begin primary research to provide insight on the Tire Pros brand and will later assist in reshaping the brand guidelines while building messaging and creative assets.
Dealer Focus: Ronnie Lefevers, Tires Plus Tire Pros
One could say that Ronnie Lefevers’s reverence for all things tires, and appetite for success at a young age, laid the foundation for the Tires Plus dealership he runs today.
Tire Pros Names Digital Air Strike Social Media Partner
Digital Air Strike is now responsible for Tire Pros’ social media posting, strategy and performance analytics.