Tire Inflation Maintenance (TIM) said its premium digital tire gauges not only ensure tires are properly inflated, but also offer added benefits for consumers and dealers alike. Each gauge purchase includes a free membership in the TIM Auto Club, which offers roadside assistance and monthly newsletters and pressure check reminders. All materials sent to consumers can be co-branded with the dealer who sold the gauge, increasing recognition. There is no work on the dealer’s part, as the program is activated when the customer registers online, according to TIM.