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TIA Releases New Version of Winter Tire Safety Video

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The Tire Industry Association released the third in a series of four consumer education videos planned for 2013. Tire Safety Starts with Winter Tires is a 5-minute video that explains the differences between all-season and winter tires in addition to the performance and safety advantages of winter tires when compared to all-season.

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The video is a shorter and more consumer-friendly version of the recently released Winter Tire Replacement video.

“Tire Safety Starts with Winter Tires is directed at consumers and focused on the safety advantages that winter tires provide when compared to standard all-season tires,” said Kevin Rohlwing, TIA senior vice president of training. “We realize that most drivers are not going to sit through the entire 15 minutes of the full-length version, so we decided to use the Tire Safety Starts Here initiative to release a more consumer-friendly version that can be easily viewed on multiple platforms.”

TIA’s first consumer education video, Tire Safety Starts with Proper Tire Repair, was released in March; the second, Tire Safety Starts with TPMS, was released in July.

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To view the videos, go to TIA’s YouTube channel. All of TIA’s consumer education videos are available for free download, reproduction, rebroadcast and distribution. For information on how to download a copy, contact Donna Sage at [email protected].

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