winter tire Archives - Tire Review Magazine
Hyundai, Kia Reveal Snow Chain-Integrated Tire

The snow-chain integration has modules that protrude from the tire when an electrical signal is received.

Hyundai-Kia-Snow-Chain
How Winter Tires Exemplify the Cost of Confidence

Remarkable tire professionals focus on why the product they’re selling is worth the investment.

Winter-Tires-Nokian-1400
Nokian Tyres Adopts New International Ice Marking for Winter Tires

Consumers in North America can look for the ice grip symbol on labels and sidewalls of Nokian Tyres’ latest-generation winter products.

Ice-Grip-Symbol
Nokian Tyres Partners with SilverStar Mountain Resort

The partnership includes brand presence at SilverStar, including signage throughout the resort and opportunities for guests to win tires.

Nokian Tyres and Finnish Ski Association
Prepare Your Customers for the Winter Surge

Tires should be one of the first things you inspect when preparing your customer’s car for winter.

TR-Continental-winterprep
Nokian Tyres Relaunches Nordman as Standalone Tire Brand

Studded winter tires, the Nordman North 9 and Nordman North 9 SUV, are the first products under the relaunched brand.

Nordman_North_9
A VIP Tires Executive’s Secret to Technician Retention

Read what it takes to see success when a new store comes online, how VIP retains its technicians, and expected sales trends during the second half of the year.

VIP-Tires-Gary-MacCausland-QA-1400
GRI to Release Gripex OTR Winter Tire in the U.S. this Fall

The company says the Gripex snow tire was developed to withstand the winter weather and distinct terrain of northern Japan.

GRI-OTR-Winter-Tire
ATG Launches New Winter Tractor Tire

Alliance Tire Group, Inc.is launching a steel-belted radial designed for modified front-wheel drive assist (MFWA) tractors operating in snow and ice.

Nokian Tyres Releases Newest Winter Tire for 4×4’s, Pickups

Amid the snow-capped mountains of Cooper Mountain, Colorado, Nokian Tyres introduced the Hakkapeliitta LT3 winter tire for 4×4’s and pickups to tire distributors, dealers and members of the media at the end of January.

Nokian Hakkapeliitta LT3
Bridgestone Introduces New Winter Passenger Tire

 Building upon a strong legacy as a pioneer of the studless winter tire, Bridgestone has engineered a new addition to its Blizzak line of tires.

Hercules Tires Launches Avalanche RT Winter Tire

Hercules Tires has introduced the Hercules Avalanche RT studdable winter tire for passenger and CUV drivers. 

Hercules Tires Avalanche RT winter tire