BKT, LaLiga Continue Sports Partnership
BKT is continuing its partnership with LaLiga as an official global partner until the end of season 2024/2025, the company says. Started in 2019, BKT this partnership is based on shared values, where fair play is heard and felt both within and without the stadiums. BKT says it and LaLiga are united by the will of spreading
How To Increase Brand Awareness For Your Cabin Air Filters
According to marketing surveys, it takes five to seven impressions to build brand awareness with consumers. Of those consumers, 59% said they prefer to buy from brands they trust. To leverage this while selling cabin air filters one must partner with brands your customers recognize. When you are presenting the customer with the estimate for
BKT Building Brand Awareness in the Metaverse
BKT announced that the company will be entering “the metaverse” to promote and educate viewers on their company through “BKT Land.” The company says it believes BKT Land will provide an immersive experience by means of an avatar that enables visitors to access “exclusive places.” In BKT Land, the company says there will be a
Nexen Manchester City Cup Returns To San Diego
Nexen Tire America, Inc announced it will once again serve as the title sponsor and official presenting partner of the 2022 Manchester City Cup Presented by Nexen Tire which takes place this Memorial Day Weekend, May 26-30 at the Surf Cup Sports Complex in Del Mar, California and the SoCal Sports Complex in nearby Oceanside. Like previous
What Do Your Signs Say About Your Shop?
Signs are everywhere. Some communicate their message effectively, while others fall flat – and some are just downright confusing. The Five Man Electrical Band sang in 1971: “Sign, sign, everywhere a sign blockin’ out the scenery, breakin’ my mind. Do this, don’t do that, can’t you read the sign?” Comedian Bill Engvall’s video “Here’s Your
JohnDow Adds ‘Learning Hub’ Feature to Website
JohnDow Industries (JDI) introduced a new website feature, the Learning Hub, to its website. JDI says the Learning Hub provides educational content focused on automotive shop equipment, service parts, TPMS, and vehicle exhaust extraction. According to JDI, the Learning Hub features several different categories, including commonly asked questions around JDI products and their uses, educational
Spud Webb Serves as Celebrity Driver for Tire Discounters
An Atlanta basketball legend provided an assist in an unexpected way when customers of a local tire and service provider opened their doors to find former Atlanta Hawks player and 1986 slam dunk contest winner Spud Webb, says Tire Discounters. The company brought Webb to Atlanta to serve as a celebrity driver for its “Skip
BKT Starts TikTok Channel
BKT has joined TikTok, a social media channel. BKT says the goal is to inspire and involve the youngest, also by launching important messages, encouraging them to protect the future of agriculture and of the planet. To do this, BKT will collaborate with a number of TikTokers who will strive to promote the cause and
Kenda to Celebrate 60 Years
Kenda says it will commemorate its 60th anniversary with a celebration at its Canton, Ohio Kenda American Technology Center (KATC) on April 27. Kenda says one of the highlights of the event will be a behind-the-scenes tour of KATC. During the event, Kenda says it will be debuting its training and education eUniversity platform, plus
AMN Drivetime Chats with NTN’s Charles Harris [Video]
A native of “Honeymoon City” Niagara Falls, New York, Charles Harris began his aftermarket career after graduating with degrees in both Business and Marketing from Northwood University in Midland, Michigan. An experienced sales executive, Harris has spent more than 30 years in the automotive aftermarket, holding executive management roles at such well-known names as Tenneco,
Sullivan Tire Marks 67th Anniversary With Monthly Sweepstakes
Sullivan Tire and Auto Service says it will honor its 67th anniversary by celebrating all year long with monthly events and surprises. Different sweepstakes will be available each month on its website beginning in March and any adult residing in Massachusets, Conneticut, Rhode Island, New Hampshire or Maine can enter to win. Prizes include Justin
Your POS System is a Data Mine and Can Improve Your Marketing
Your Point-of-Sale (POS) system holds a substantial amount of data about your customers and the products they buy. So, if you are just letting that data sit around, you could be missing out on a treasure trove of marketing data. Experts from the research company Growth from Knowledge (GfK), which gathers tire sell-out data from
