BKT has joined TikTok, a social media channel. BKT says the goal is to inspire and involve the youngest, also by launching important messages, encouraging them to protect the future of agriculture and of the planet.
To do this, BKT will collaborate with a number of TikTokers who will strive to promote the cause and the company says it will “speak the particular language of TikTok, through disruptive, original and fun communication.”
BKT’s channel on TikTok – tiktok.com/@bkt.tires – was launched on March 9.