Tire Pros President Details Franchise Priorities for 2022
Tire Pros President Greg Bell takes a deep dive into what the franchise has in store for 2022 and beyond in this latest episode of What’s Treading with Tire Review
Tire Pros President Details Franchise Priorities for 2022 [Audio]
At its recent Tire Pros Dealer Conference in late October, the 600+ dealer franchise unveiled its three-year plan to help its dealers better connect with customers and succeed in today’s increasingly digitally focused world. So, what does that plan entail? Tire Pros President Greg Bell takes a deep dive into what the franchise has in
How Top Tire Dealers Stand Out Amongst the Competition
In this month’s episode of Rolling with the Numbers, we find out how dealers have found success advertising their business
How Today’s Top Tire Dealers Keep Customers For Life
In this month’s Rolling with the Numbers, we delve into our tire dealer survey data to find out how dealers have found success in advertising to new customers and the surprising ways they keep them coming back.
Yokohama Tire-Sponsored Drivers to Compete in Off-Road Races
Travis Pastrana, Tanner Foust, Andrew Carlson and other Yakohama-sponsored drivers will compete in the Championship Off-Road series on Yokohama tires from Sept. 4-5.
Nexen Tire Partners With European Football Club
Through its partnership with AC Milan, Nexen Tire plans to expand its brand presence in the Italian market.
Nexen Tire and Manchester City Kick off 2021/22 Season
During the 2020/21 season, Nexen Tire and its business partners utilized its partnership with Manchester City to promote strategic sales like co-marketing events for consumers in Asia, the Middle East, Latin American and Africa.
Video: Defining Your Best Customer
Vic Tarasik of Shop Owner Coach explains how to find your prime customer. This video is sponsored by Auto Value and Bumper To Bumper.
How Partnerships Can Help Achieve Your Marketing Goals
In this episode of the Shop Owner Solutions Podcast, Shop Owner Editor Doug Kaufman, and Vic Tarasik, founder of Shop Owner Coach, talk about how shop owners can better set and achieve their goals in marketing to bring in more customers to their shop.
Sara Correa Named Chief Marketing Officer for Bridgestone
Correa succeeds Philip Dobbs, who recently announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role.
CEAT Announces Three-Year Partnership with Rodeo Alliance
CEAT is the official ag tire sponsor of the World Champions Rodeo Alliance, a professional sport and entertainment entity that produces major rodeo events across America.
CMO Philip Dobbs Announces Retirement from Bridgestone
Dobbs was instrumental in elevating the company’s brand-building efforts in the U.S. and Canada, driving improvements in brand awareness, familiarity and purchase intent for both the Bridgestone and Firestone brands, the company says.
