13 Hidden Sales Boosters: Sales Sagging? Pick Them Up With These Not-So-Secret Opportunities
“Dang it! This is the fourth month we haven’t made our sales target. What’s going on? I’ll bet it was that last price increase. Those tire companies just keep hitting us for more and more, and we can barely get any tires! And, betcha that new discounter in the next town is getting all my
Just the Facts: A No-Frills Web Site Can Still Draw New Business, Enhance Your Image
Just the Facts A No-Frills Web Site Can Still Draw New Business, Enhance Your Image "People buy lots of things online ®“ but not tires," I’ve heard some independent tire dealers say. But that doesn’t mean a Web site is of no use to a tire dealership. On the contrary, a well maintained, informative Web
NTSW is Good for Tire Safety – and Your Business
Need new customers? Want to expand your market base? Perhaps build on your reputation as "the tire expert" in your town? Or, do you simply want to gain some well-earned exposure for your dealership? Well, there’s a tailored-made opportunity just around the corner – National Tire Safety Week (NTSW), slated for Apr. 25 through May
Ride & Drives: Looks So Easy, but More Than Just A Little Planning Goes Into Ride & Drive Events
When dealers hear the term "Ride & Drive," they tend to think of their tire supplier hosting an event to show off its hot new product. The event is usually at some nice locale like Phoenix, Las Vegas or Orlando. Generally, the colder the weather at home, the warmer the event location. And, with luck,
Racing For Retail Dollars: How Dealers Have Turned Race Track Involvement Into Large Profits
g. "We are perceived as being more of a hard-core retailer, especially with Falken and the other brands we carry," Trahan said. "We’re more prone to selling products for their performance characteristics. We don’t really believe in things like Plus-4. Performance is the No. 1 thing here. The look is secondary." Another thing that Trac
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Case 6: Take Care of Your Community
Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential
Retail Marketing: Treat Them Smartly
Barnum may have said “There’s a sucker born every minute,” but even he discovered that it doesn’t pay to underestimate the intelligence and buying savvy of the American public. Successful businesses don’t underestimate the American consumer, especially when it comes to high-ticket items. Most retail salespeople agree that their best customers are adept at seeing
Marketing & Promotion: Creative Approaches Give You a Competitive Edge
Profit Handbook, Marketing & Promotion: Creative Approaches Give You a Competitive Edge Newspaper ads. Yellow Pages. Radio spots. Flyers. Direct mail. And if you can afford it, the occasional cable TV commercial. These are the basic marketing and promotion tools available to every tire dealer. All come with varying price tags, and all afford varying
Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the