Point S Executives Speak on How They Plan to Keep Winning
Point S leadership gives us the scoop on how the group is thriving during times of adversity.
Point S Reveals Ambitious ‘500, 50, 5’ Growth Goal
The independent tire dealer network plans to have 500 stores in 50 states within five years.
Vredestein Markets Pinza HT at Outdoor Locations Across US
The Vredestein brand launched its new Pinza HT in November last year, and the Apollo Tyres’ brand is looking to expand upon the success of its Times Square Pinza AT launch last year. That’s why Vredestein took its message nationwide with the HT launch by sharing the story of the tire in iconic locations across
Nexen Tire Motorsports Makes Top Placements for Racing Season
Nexen Tire Motorsports concluded its 2022 U.S. motorsports program which included top finishes by its teams in both Formula Drift, Championship Off-Road and Ultra4 Off-Road Racing. The tire manufacturer began the 2022 racing season with a goal to strengthen its competitive racing program by supplying several different racing endeavors with its products. In Formula Drift,
Pirelli 2023 Calendar Features Emma Summerton Photography
Pirelli is presenting Love Letters to the Muse, the company’s 2023 calendar created by Emma Summerton, at the Pirelli Hangar Bicocca contemporary art museum in Milan. The Australian photographer says she dedicated this 49th edition of the calendar to her muses – to all those women who have guided her in her search for inspiration
Fountain Tire Unleashes New Advertising Platform
Fountain Tire has launched a new long-term advertising platform and plans to emphasize the importance of customer relationships. Building on a 2018 rebrand that added “we’re on this road together,” a signature sidecar will appear in TV, print and digital ads to remind customers of Fountain Tire’s promise that they’ll never have to face tire
John Bean Updates Website to Improve User Experience
John Bean has redesigned its website to make it easier to locate more in-depth information. The company says it intends to make it easier for customers to decide which John Bean wheel service products are best for their shop locations. “We concentrated specifically on making the website easier for visitors to understand and find useful
Marketing To High-Value Customers Yields Profit, Repeat Business
I’m sure you appreciate every customer that does business with your shop, but there’s no secret that some are more high-value than others. For example, let’s say someone comes into your shop looking to spend the least amount of money possible. Saving money is essential in today’s world, but these customers may not know the
Autoshop Solutions Releases ROI tool in Protractor Partnership
Autoshop Solutions has partnered with Protractor, allowing shops with its software to see actual return on investment in their marketing. Autoshop Solutions says its newly launched ROI integration tool is the product of this partnership. According to the company, the tool pulls Protractor data into Autoshop Solutions’ dashboard, matching marketing data with the repair orders
2022 Top Shops: Our Most Successful Marketing Tactics
LISTEN TO THE EPISODE HERE For some independent tire dealers, marketing is one of those things that seems to jump from to-do list to to-do list, with you always saying I’ll get to that later. For others, word of mouth seems to be a just fine marketing tactic. But if you’re interested in growing your
Motorcar Parts of America Adds to Educational Video Series
Motorcar Parts of America (MPA) announced further expansion of its “Part Smart” technical education series with the addition of four new videos. MPA says the videos provide technical instruction on troubleshooting and repairing several issues technicians may encounter when dealing with starters and alternators. MPA says the “Part Smart” library consists of strategically designed training modules
Women at the Wheel, Ep. 4: First Brands Group’s Angela Golden
Women at the Wheel celebrates women in the automotive aftermarket who are in revolutionary in their field — sparking change and driving results. Join us each month as we engage in illuminating and inspiring conversation with female leaders sharing their career journeys, best advice, most challenging moments and more. In this monthly podcast, Babcox Media editors
