Sentury Tire Rebranding Landsail Tires - Tire Review Magazine

Sentury Tire Rebranding Landsail Tires

Sentury Tire is revamping Landsail messaging to emphasize their tires' unique qualities and concentrate its brand strategy on addressing savvy consumers.

Sentury Tire USA is rebranding Landsail Tires as part of its new strategy to communicate a clearer message to both end-users and trade customers, the company says.


In 2010, Sentury Tire introduced the Landsail brand to the U.S. market with a focus on reaching trade customers. Sentury Tire is now revamping the Landsail messaging to emphasize the unique qualities of these particular tires and concentrate its brand strategy on addressing savvy consumers, the company says.

“Through our Brand Development research, we found that the Landsail customer is savvy and dedicates a significant amount of time to researching products,” says Maxwell Wee, executive vice president of Sentury Tire USA. “They don’t make a major purchase without doing their homework, and they know how to make an educated purchase that fits their budget. This knowledge has informed our decision to thoroughly explain the key features and benefits of our Landsail products, specifically on our new website.”

Sentury Tire says this research also led the marketing team to develop a new “look and feel” that enhances the Landsail color palette, includes new typography, incorporates new social influencer photography and communicates a new brand message: Landsail Equipped. Sentury says “Landsail Equipped” means that with each Landsail product, the customer can expect extremely high quality, research and performance.

This is all backed by the fact that while Sentury began manufacturing consumer replacement tires, the company says it also set a goal to manufacture aircraft tires. This goal was realized and Sentury developed the main landing gear of the Boeing 737-700/800/900 aircraft.

Alongside the rebranding and new website to launch in January 2020, Landsail will roll out social campaigns based on new relationships with social media influencers.

You May Also Like

Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.


Kenda Tires, this year an associate partner for the Cleveland Cavaliers 2024 NBA Playoffs run, kicked off its partnership announcement at the Kenda American Technical Center in North Canton, Ohio, on April 16 with an appearance from Cavs mascot, Sir C.C., and Ahmaad Crump, in-arena host for the Cleveland Cavaliers and "the Voice of the Cavs" during NBA games. Kenda will continue as an associate partner as the Cavs advance through the playoff seeding. This will include advertising on the court, a giveaway of Kenda rally towels, and advertising during local pre-game programming.

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.


Other Posts

K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.