Sentury Tire Rebrands Delinte Tires to Target Younger Customers - Tire Review Magazine

Sentury Tire Rebrands Delinte Tires to Target Younger Customers

Delinte will partner with various social media influencers to tap into a community of young drivers who range from extreme-sport enthusiasts to off-road weekend warriors, Sentury Tire says.

Sentury Tire is rebranding Delinte Tires as part of its new brand strategy to target a new generation of customers, the company says.

Delinte-Logo

“With our Delinte brand strategy, it is critical for us to extend our reach to younger consumers. The Delinte rebrand speaks directly to a young demographic looking for their first replacement tires,” said Maxwell Wee, executive vice president for Sentury Tire. “Through our rebranding process, we have found that this particular demographic considers accessorizing their cars to be an important part of their social lives. We want Delinte to maximize engagement through our interactive and intuitive website, offering them the precise tire information they are looking for in the palm of their hand. Our focus is on the mobile-first generation, looking for a high-quality tire that delivers performance and style.”

Delinte will partner with various social media influencers to tap into a community of young drivers who range from extreme-sport enthusiasts to off-road weekend warriors, Sentury Tire says. The company says new print advertisements in both trade and consumer publications will include the new Delinte look and feel with messaging focused on the “relentless” state-of-mind: “Relentless quality for relentless adventure.”

Delinte-Sentury-Rebrand

For Delinte’s performance-focused consumers, a large number of staggered fitments are available, the company says. The Staggered Collective campaign will launch in 2020 and focus on ultra-high performance staggered fitments for performance passenger cars and SUVs.

In line with the new rebranding, a new mobile-first website was launched at the 2019 SEMA Show, showcasing all aspects of the Delinte Tire rebrand. See it here at delintetires.com.

You May Also Like

Aperia’s Halo Tire Inflator accrues over 100 billion miles

The company said its Halo Tire Inflator has saved over 716,000 metric tons of CO2.

Aperia-Halo-Tire-Inflator

Aperia Technologies revealed that its Halo Tire Inflator has traveled over 100 billion miles by customers spanning North America, Australia and Europe. According to Aperia, the Halo Tire Inflator is an inflation device that uses a wheel's rotation to maintain optimal tire pressure in dual and wide-base tires on tractors and trailers.

Electronic Specialties releases Pro Auto Test Lead Kit

The kit includes a full range of accessory test leads designed for automotive, heavy-duty and marine electrical troubleshooting

Electronic-Specialties-Test-Lead-Kit
Nokian Tyres produces first tire in new Romanian factory

The annual capacity of the Nokian Tyres Romania factory will be 6 million tires once the factory is fully operational.

Nokian-Tyres-Romania-factory
Rain Alliance launches the Rain RFID Training Program

The training program responds to the demand for certified practitioners who can offer vendor-agnostic skills.

Stock-Rain-Alliance-RFID-training
Wiygul Automotive Clinic to expand into Fauquier County, Virginia

The store is expected to open late this summer and will be the ninth location for the Wiyguls in the Washington Metropolitan area.

Wiygul-auto-clinic-expansion
Other Posts
VIP Tires & Service technician reaches World Class Technician status

John Bemis is the seventh VIP employee to achieve World Class status.

VIP-Tire-John-Bemis
AME International introduces portable tire press for industrial tires

the company says this tool now supports a range of multi-piece industrial tire assemblies.

AME-Portable-Tire-Press
Scott’s U-Save Tires & Auto Repair acquires Knight Automotive

The company now has over 50 team members and the organization has 35 total service bays.

Scotts-Auto-Knight-Auto-acquisition
Hankook’s iON Race tire crosses the finish line during Formula E race weekend in Portland

Drivers achieved an average speed of 152 m/h on the 1.9 mile track at Portland International Raceway.

Hankook-De-Costa-Portland-Race