rebranding Archives - Tire Review Magazine
Four North Dakota-Based Tires Plus Stores Rebrand to Trusted Tire

Four Tires Plus locations in North Dakota owned by Jarid Lundeen have rebranded to Trusted Tire & Auto.

Trusted Tire Auto
Tire Discounters Rebrands Auto Glass Service to Honor Founder

Tire Discounters is expanding and rebranding its auto glass business as Chip’s Auto Glass.

Tire Pros Debuts New Branding, Tagline for National Campaigns

The new tagline “Love the Drive” replaces “Hassle Free. Guaranteed.” It will roll out in Tire Pros’s national marketing this year.

Tire Pros Love the Drive
OTAA Announces Incoming Board Leadership

In addition to announcing new board leaders, the Ohio Tire & Automotive Association unveiled a new logo and announced plans for an industry outreach campaign.

Myers Industries Launches New Brand Identity

Myers Industries says the new master brand, logo, and website reflect the company’s ongoing transformation toward its “One Myers” strategic vision.

Wells Vehicle Electronics Debutes Wells Engineered Products

Wells Engineered Products will serve as a full-line manufacturer of custom precision engine management, sensor and control products for manufacturers of premium vehicles and equipment throughout North America.

Sentury Tire Rebranding Landsail Tires

Sentury Tire is revamping Landsail messaging to emphasize their tires’ unique qualities and concentrate its brand strategy on addressing savvy consumers.

Sentury Tire Rebrands Delinte Tires to Target Younger Customers

Delinte will partner with various social media influencers to tap into a community of young drivers who range from extreme-sport enthusiasts to off-road weekend warriors, Sentury Tire says.

Smithers Unifies Under One Brand

Smithers has launched a single brand identity, new logo and tagline, and a new web presence at

TBC Corp. Continues Rebrand of Merchant’s Tire Locations

Merchant’s Tire & Auto Service Center’s 39 locations in Virginia will be rebranded become NTB Tire and Service Centers over the next several weeks.

Nokian Tyres Looks to Update Brand with Redesign

Nokian Tyres is modernizing its brand in response to changing consumer needs and in order to become more attractive in the company’s strategic growth areas.

Nokian branding
Meineke Reflects on 2017, Redesign Plans for 2018

Meineke Car Care Centers marked 45 years in business in 2017 with a successful year.