SEMA Announces New Product Award Winners

The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners at the 2022 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2022.

SEMA’s annual New Product Awards competition recognizes achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 18 award categories, and each category has one winner and two runners-up.

Nearly 2,000 products were entered into the 18 different showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability and more.

The New Tire and Related Product Award Winners are:

Winner: VICTRA SPORT EV, Maxxis Tire

Runner Up: Mastercraft Courser Trail HD, Cooper Tire & Rubber Co.

Runner Up: Open Country R/T Trail, Toyo Tire U.S.A. Corp.

Toyo Tires Debuts New Open Country R/T Trail

The Goodyear Tire & Rubber Company has named Ryan Waldron as president of the company's Americas business unit, reporting to Chief Executive Officer and President Mark Stewart. He succeeds Steven R. McClellan, who retired on April 1.

"At Goodyear, our customers are at the center of everything we do, and in Ryan Waldron, we have a customer-centric, execution-focused business leader with a deep understanding of both the marketplace and all aspects of our business, as well as a proven track record of delivering results," Stewart said. "I am thrilled to announce him as president of Goodyear's Americas business and have enormous confidence that under his leadership, both the company and our customers will reach even greater levels of success."