2021 SEMA Show isn’t just a global hot spot for the coolest, most tricked-out cars, it also features a plethora of new products and services for tire dealers to take advantage of (but there are plenty of wild rides, too). Keep scrolling to see some of our favorite shots from the show, as well as a walk-around video of the show floor in case you couldn’t make it this year.
Atturo Tires’ booth showcases its product line from the Trail Blade X/T, its multi-terrain tire, to its AZ850, its performance tire designed for modern SUVs.
The Kenda Tires booth at the Global Tire Expo features Kenda’s products on display, including a preview of its new mud-terrain tire.
Cooper Tire displays its product lineup of performance and light truck tires at its booth at the Global Tire Expo at the SEMA Show. Cooper’s Discoverer STT Pro tires are outfitted on a Ford Bronco at its booth.
An artistic “Batmobile” at the Schrader TPMS Tools booth served as a vehicle in which the company could demonstrate its products.
Vehicles with lift kits and aggressive tires dotted the street between the Central and South Halls.
Vehicles line the entrance to the Toyo Tires Treadpass area between the South and Central Halls.
Dozens of vehicles wrapped, decked out with tire stickers and standing on custom wheels flanked the perimeter of the South Hall.
Tomioka Racing, manufacturers of high-performance parts for European and Japanese Automobiles, outfits a Toyota vehicle at the 2021 SEMA Show with Toyo Tires.
A high-performance vehicle coated in purple metallic paint features large rim diameter wheels and low profile tires.
The high-performance tire and wheel assemblies on vehicles at the 2021 SEMA Show are built for speed and handling, and of course, aesthetics.
The collection of ATVs and UTVs at the 2021 SEMA Show featured custom lift kits and chunky tires modified for aesthetics and performance.