Bridgestone Touts Versatility of New Firestone Destination LE3

Bridgestone Rolls Out Firestone Destination LE3

The Firestone Destination LE3 covers 87% of the light trucks, SUVs and CUVs on the road today, Bridgestone says.

Bridgestone Americas has launched its new Firestone Destination LE3 tire, the latest addition to the company’s tire line for SUV, CUV and light truck applications.

Engineered for long-lasting performance, the Firestone Destination LE3 delivers on-highway dependability and off-road durability, Bridgestone says.

“We designed the Firestone Destination LE3 tire to deliver uncompromising, all-season performance,” said Erik Seidel, president, consumer replacement tire sales, U.S. and Canada, Bridgestone Americas Tire Operations. “This is a versatile tire that drivers can depend on, regardless of their destination or the weather conditions.”

The Firestone Destination LE3 tire is engineered for improved safety in the rain and optimized snow performance, Bridgestone says. It features the Firestone brand’s Hydro-Grip Technology package, a specially-designed tread pattern that cuts through water to reduce the risk of hydroplaning. In addition, full-depth 3-D sipes in the tread give the tire improved snow performance. The tire is backed by a 70,000-mile (110,000-kilometre) limited warranty and is supported by the industry-leading Firestone 90-Day Buy & Try Guarantee, which allows customers to return their tires within 90 days for a full refund or exchange if they are not satisfied with their purchase.

The Firestone Destination LE3 is currently available in 66 sizes and covers 87% of the light trucks, SUVs and CUVs on the road today, Bridgestone says.

You May Also Like

Sneak Peek: Kenda Tire’s Next-Gen Mud-Terrain Tire

The Kenda Klever M/T2 is a second-generation tire that features Kenda’s T3 Triple Threat sidewall, an optimized tread compound and interlocking tread blocks for aggressive off-road performance, Kenda says.

Kenda Tires booth SEMA 2021

Kenda Tires is adding to its Klever brand of off-road tires with the launch of its next-generation mud-terrain tire that promises maximum traction in off-road environments. SEMA Show attendees received a sneak peek of the tire – the Kenda Klever M/T2 KR629 – at Kenda's booth, both in a standalone display that showed off the tire's tread design and on a 1969 Toyota FJ40 Land Cruiser from Proffitt's Resurrection Land Cruisers.

Hankook Tire Reveals New R/T Dynapro XT, AT2 Xtreme Tires

With the addition of the Dynapro XT and Dynapro AT2 Xtreme, Hankook’s Dynapro family now covers on-road, off-road, all-terrain and rugged terrain segments to suit the needs of both light truck and SUV/CUV consumers.

Hankook-Dynapro-XT-AT2
Hercules Tires’ New Terra Trac ATX Now Available

The next generation of Terra Trac AT comes in two models— the X-Journey and X-Venture— designed specifically for CUVs, SUVs and light trucks.

hercules-tire
Nitto Tire Introduces New All-Terrain Light Truck Tire

The Recon Grappler is an all-terrain option for compact, 1/2 – and 1-ton trucks and SUVs.

nitto-tire
Nexen Tire Debuts N Priz S Grand Touring Tire

As of July 1, the all-new Nexen Tire N Priz S is available to Nexen Tire dealers.

nexen-tire

Other Posts

Continental Tire introduces six new/refreshed tire products during 2024 GOLD dealer meeting

Company leadership also detailed updates to marketing/incentive programs.

Conti-welcome-logo-outside-1400
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2