Jeff Wallick, Author at Tire Review Magazine
Ag tires and the duality of deflection

Farmers are stuck between rising input costs and declining crop prices. Therein lies the opportunity for ag tire dealers across the country.

How Winter Tires Exemplify the Cost of Confidence

Remarkable tire professionals focus on why the product they’re selling is worth the investment.

Retread Tires: What Helps Business Helps People

Retreads lead to a triple bottom line of benefits, including economics, environment and safety.

From F1 to the Showroom: Talking Racing Heritage with Pirelli

It was a warm and sunny day in Austin, Texas, when my life changed forever. With my face pressed firmly against the tall safety fence leading up to turn one at Circuit of The Americas, I saw a race car do something that defied my understanding of physics up until that point in my life.

Untangling the Not-So-Easy Sell of Run-Flat Tires

It was a scorching hot August day in the Midwest. My dash said 93 degrees in the mid-day heat as my Ford crested a rolling hill on U.S. Route 24 smack dab in Indiana when it happened. A hunk of metal fell off of the flatbed trailer in front of me somewhere between 65 and

Capitalizing on the Winter Tire Opportunity

It’s a frigid February morning in Chicago. The kind of cold that creeps into the depths of your lungs, making it difficult and even a little painful to breathe. The kind of cold that literally takes your breath away. The snow was falling as I stepped into my car and took off across The Chicago

Selling Off-Road Tires: Lessons from the U.S. Border Patrol

Tire manufacturers are increasingly prioritizing higher-value tire lines, many of which are often in higher-diameter tire sizes.

Yokohama Geolandar MT
Three Opportunities to Grow Your M/T Tire Business

Expanding your offering goes beyond simply selling mud-terrain tires to your consumers.

How to Increase Your Car Count by 10% in 2021

Leveraging the three C’s of customer service will help shops keep customers, grow business and sell more tires.

The Argument for the Winter Tire Sale

Selling winter tires offers the dealer an opportunity to make another sale to an existing customer, and since winter tires are specifically designed to run in cold weather and snow, that’s also good for consumers in cold-weather states.

Commercial Drive Tire Trifecta

We dive into the importance of commercial drive tires and the critical role they play in keeping America moving forward.

A/T & M/T Tires: 4 Megatrends in the U.S. Market

Leading tire manufacturers have provided us with the latest and greatest tire technology, compounding and tread designs.